Monday, November 4, 2024

“Is this even legal?” A leaked pitch reveals marketing agency uses ‘Active Listening’ software to eavesdrop on calls and push curated Facebook and Google ads

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What you need to know

  • A market agency admits it listens to user voice data using its “Active Listening” software via smartphone microphones.
  • It’s reportedly in partnership with Google, Facebook, and Amazon, and uses its software to channel the right ads to users.
  • As part of the agency’s defense strategy, it claims that the disclaimer of its software is often included in the fine print of the terms of services agreement when downloading a new app or update. 

While Microsoft decides whether it will make its controversial and privacy-riddled Windows Recall feature in Windows 11 an opt-in experience and allow users to uninstall it, more trouble seems to be brewing in the AI world. 

Have you ever stumbled on an ad on social media or while browsing that features the item you were searching for on the web or talking to someone about over a phone call? Turns out, there’s more to this than meets the eye. 

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