- Discovering the “third door” led to career success at Google and Meta for Andrew Yeung.
- The concept involves finding unconventional paths to achieve goals and stand out.
- Yeung used four steps to find the third door and launch a successful tech and hospitality career.
Up until a few years ago, I thought I was going to have a mediocre career.
School was difficult for me. Math, English, and science were hard. I didn’t think I was terribly smart, and I had below-average grades all the way from middle school up until the point I graduated from college.
It wasn’t because I didn’t try. In fact, I tried pretty hard. My brain just couldn’t grasp basic STEM concepts. Beyond that, I lacked the typical traits associated with success, such as charisma, confidence, and genius-level intelligence.
No matter how hard I pushed myself, my results were always below average. I’d spend hours studying in school, only to end up with bad grades. This pattern repeated itself throughout college, where I’d spend months applying to jobs without any kind of response.
I realized I needed to change things up, or I’d end up with below-average results for the rest of my life. I had to stop doing what everyone else was doing because it wasn’t working for me.
Everything changed for me in 2019 when I came across Alex Banayan’s book, “The Third Door.” It completely transformed how I did everything and eventually helped me land lead roles at Google and Meta.
What is the ‘third door’?
Picture yourself trying to enter an exclusive nightclub. There are three doors: one general entrance that everyone goes through, a second door for the VIPs and celebrities, and a third door that nobody tries.
After learning about this idea, I made it a habit to solve every problem by finding the third door.
I became almost allergic to conformity, ignoring common wisdom. Whenever I saw someone do something a certain way, I would try to do it differently, and I was convinced that there was always an easier, unconventional, non-obvious way of getting things done.
Here are the four things I started doing to improve my likelihood of having a fulfilling, high-growth career.
1. I started creating magnets to attract the attention of decision-makers
I always had trouble getting into the room, whether it was an interview room with the hiring manager, a private dinner with executives, or a boardroom with decision-makers. To get into the room, you often had to know the right people, have a top-tier résumé, or be exceptionally smart or charismatic. I was none of these, so I realized I needed to create the room myself.
Instead of trying to get into the private dinners with CEOs, I hosted my own.
Instead of trying to get onstage and grab the attention of business leaders, I created my own stage and invited leaders I wanted to speak alongside.
Instead of chasing people, I learned to create valuable things that would attract the attention of those I wanted to meet.
2. I started differentiating myself with my speed of execution
Throughout my career, I’ve used my execution speed as a competitive advantage, and it’s always paid off.
By replying to her email within 10 seconds, I landed an internship with the CEO of a company with more than 20,000 employees.
At Facebook and Google, I had the opportunity to work on the highest visibility projects because I was the first person to raise my hand.
I’ve also made introductions within a minute of being asked. Being faster is the easiest way to differentiate yourself.
3. I started investing in decadelong relationships when everyone else focused on transactional relationships
In the past few years, I’ve interacted with thousands of people, and I’ve observed that most people take a shortsighted approach to building relationships, especially in fast-paced, metropolitan cities such as New York and San Francisco.
It makes sense — there’s a high density of remarkable people, giving you what seems like infinite options for relationships, but in reality, this false sense of optionality can hurt you.
Early in my career, I was rejected by dozens of hiring managers. Each time, I accepted the rejection with grace, thanked them for their time, and offered to provide value by introducing them to other candidates. Eventually, it came back around.
I graduated from the University of Toronto with a degree in finance and economics. My first job out of school came after I was rejected from a company’s internship program. I took this opportunity to build a relationship with their hiring manager and nurtured that relationship for more than a year.
My path into Facebook was from a cold outreach that turned into a mentorship relationship lasting more than three years, and my entry point into Google came from building a long-term relationship with someone I met spontaneously.
The strongest professional relationships are built when you think in decades.
4. I started giving without the expectation of return
My strategy for gaining access to job opportunities, CEOs, and influential people has always been volunteering my greatest asset: my time. It’s been my trojan horse for opening doors, building relationships, and accessing larger opportunities.
In my early 20s, I knew nothing about startups and tech, so I pitched myself to the CEOs of early-stage companies, offering my help and suggestions. Eventually, a few people took me on, and it became my method of breaking into the tech world as a non-tech person. This approach helped build my personal brand as a young, helpful, and hungry operator.
The third door helped me succeed
These four habits eventually enabled me to get access to opportunities, build relationships with prominent tech leaders, and “break” into tech without good grades or a strong résumé.
In reality, I see myself as an average person who isn’t particularly gifted or exceptionally smart in a specific area, but I’ve managed to find some success by discovering the unfair advantages that are uniquely suited to me.
Andrew Yeung is a former Meta and Google employee who now throws tech parties through Andrew’s Mixers, runs a tech events company called Fibe, and invests at Next Wave NYC.