First, an explainer
Hyping is all about helping emerging YouTube channels grow by connecting them with new audiences.
If a video’s been out less than 7 days from a creator with under 500,000 subscribers, you can “hype” it – and go beyond liking and sharing. The more hype it gets, the higher it climbs on a new leaderboard with the top 100 hyped videos from the week. Anybody can hype up to three times per week. In the future, we plan to allow fans to purchase additional hypes, unlocking another revenue stream for creators, too.
And, don’t worry, hyping videos won’t influence your YouTube recommendations and search results.
So, what’s in it for creators? Well, when viewers hype your videos, it’ll earn points to help you make it onto a weekly leaderboard just for your country, potentially putting you in front of a whole new audience. And we’ve even got a “small creator bonus” built in, or a point multiplier to channels with fewer subscribers. We want to make sure everyone has a fair shot at the spotlight.
Hype isn’t just about the leaderboard, though. It’s a way for viewers to let you know what content they’re vibing with most. Plus, top hyped videos get a special badge, showing everyone they’re fan favorites.
In just the first four weeks of our beta tests in Turkey, Taiwan, and Brazil, users hyped over 5 million times across more than 50,000 unique channels. Plus, the largest age group hyping videos in our beta is 18 to 24-year-olds, making up over 30% of all beta users.