When people say they’re getting in the spirit during the holidays, they usually mean one of jubilance and glee! But during a time that’s supposed to be one of unadulterated joy, there’s one thing that could put a dent in our jingle bells — a lack of gifting inspiration. And when all you want to do is give your loved ones something to make them smile from ear to ear, it’s something you want to avoid at all costs.
Luckily for you, Google knows that 41% of shoppers struggle to find the perfect gift, so the super-charged search engine put together a list just for you, pulling products and trends that saw a spike in Google search trends throughout 2024. So, what did the Google Holiday 100 list reveal? Several trends reached an “all-time” high search status, including charm necklaces and the Nike Motiva sneaker. And there are a few numbers we simply can’t ignore, like searches for e.l.f. filter increasing by 5,000%!
For the best in apparel, accessories, home and garden, electronics, toys and games, beauty and health and wellness — Google’s Shopping Holiday 100 is not to be missed. Check out our favorite picks below!
Google Holiday 100 items on sale
Anker 313 Wireless Charging Stand
Part phone display, part phone charger, this wireless stand will become an essential on your desk or nightstand. It is compatible with various Apple and Samsung devices and can work in both portrait and landscape mode.
Banana Republic Factory Slingback Kitten Heel Sandal
Love a statement shoe? You clearly have great fashion intuition, especially if you prefer a little height with your footwear. And we mean little. Searches for “kitten heels” reached an all-time high this year, and we love how this trend works as a year-round staple when styled correctly.
Crosley Cruiser Plus Bluetooth Vinyl Record Player
Record players may be a retro device, but they somehow look cooler and more modern each year. With searches for “turntable” skyrocketing by 50% this year, we don’t see that number going down in the near future. So, now’s a good time to a score vintage-inspired gadget — and don’t worry, it’s also Bluetooth compatible for anyone who doesn’t prefer their music played by RPM.
Everlane The Perform 24/7 Legging
Once again, it’s cozy season, which can only mean one thing: It’s time to stock up on leggings. How do we know? Because Google does! And it says searches for “leggings” spike every holiday season. If you only pick one pair, make sure it’s this one from Everlane, which features an ultra-soft finish and lightweight compression, per the brand.
Ultimate Ears Wonderboom 4 Portable Speaker
If you don’t have a portable speaker at this point, you’re really just missing out on a good time. Make sure you’re the life of every holiday party (and every shindig had in the new year!) with this compact gadget. The brand promises 360-degree sound, up to 14 hours of playtime and 131 feet of range.
Viplat Walking Pad Treadmill
Walking pads were all the rage in 2024, with many using them to get their steps in while taking work meetings, binging a show or to to kick off their mornings. Upping your fitness game doesn’t have to cost an arm and a leg; we found this top-rated option on Amazon for under $100.
Barbie DreamHouse Pool Party Doll House and Playset
Barbies and Kens can all enjoy this super-cool play set! And since “Barbie DreamHouse” spikes each holiday season, per Google, we recommend grabbing this No. 1 bestseller — complete with a three-story pool slide, pet elevator and puppy play areas — before shoppers sell it out!
Our Place Wonder Oven
Our Place is dropping its Black Friday deals super early this year! You can grab this 6-in-1 oven (it can air fry, bake, roast, toast, reheat and broil) for under $150. The brand says it can cook up to 30% faster than traditional ovens — and it looks a lot prettier than them, too.
Farrah Outdoor Stacking Dining Side Chair
Searches for “stacking chairs” also saw a boost this year, likely a favorite of small apartment renters or those looking to furnish. a smaller space.
Google Pixel Buds Pro 2
“Earbuds” are always a top search trend during the holiday season, per Google, likely because they make such great gifts for anyone from runners who like to listen to podcasts to music lovers who need the best of the best to experience their favorite tunes.
Google Holiday 100 fashion
Anne Klein Date Function Bracelet Watch
When it comes time to find the right gift for her, we clocked the perfect accessory she’ll want to wear with every ‘fit. A watch is a classic look that never goes out of style, and if you’re wondering what style to choose, Google says gold was the top searched color for “bracelet watch” this year. Luckily for you, this Anne Klein piece is available in a variety of gold-tone finishes.
Skims Square Neck Bodysuit
Likely for its universally flattering shape, “square neck” fashion became a top search this year. This bodysuit offers the chic neckline and can be worn alone or as a compression layering piece to rock during the colder months.
BP. High-Rise Baggy Jeans
Sorry, skinny jeans fans. There’s a new denim style in town, and they have a polar opposite look to them. Google says searches for “baggy jeans” were larger than ever in 2024, and if you’re looking to hop on the slouchy yet chic train, this high-rise pant by BP. is an affordable starter pair to try.
Mark and Graham Canvas Zip-Top Tote
According to Google, searches for “canvas tote bag” hit a new high this year. This gives us a reason to tell you all about this customizable accessory from a Shop TODAY-favorite brand: Mark & Graham. You can choose from a bunch of colors, two size options and then pick a name or monogram to personalize it with!
Baublebar Custom Bead Charm Necklace
Charm necklaces saw a spike this year, which we think is because of all the customization that comes with it. A brand like Baublebar will let you choose from a variety of charms textures, metal finishes and stones to make your accessory personal to you or your giftee.
Nike Motiva Women’s Walking Shoes
Need new kicks to walk into 2025 in style? (Too soon?) Google says the “Nike Motiva” is the way to go, with searches for the cool sneakers hitting a new high this year.
More Google Holiday 100 shoe trends:
- Searches for “ballet flats” increased by 84%.
- Searched for “Saloman sneakers” soared.
- Searches for “cowboy style” (boots) reached an all-time high.
- “Slippers” see a spike every December,
Reformation Stasia Silk Dress
We’re wowed by every detail on this dress — from head to toe. You’ll win “best dressed” at every event until the end of time while donning this silky number. It comes in four colors, including a few that would be perfect for your next holiday party.
Coach Quilted Tabby 20 Shoulder Bag
Google just wants to remind you that designer bags are nowhere near going out of style just yet. In 2024, searches for “Coach Tabby bag” hit an all-time high. And why wouldn’t they? Have you seen this quilted handbag? It boasts a vintage-inspired design, gold hardware (or silver!) and gorgeous leather makeup.
And if you really want to kick your accessory game up a notch, add a bag charm! Searches hit an all-time high in 2024.
Google Holiday 100 tech
Quip Rechargeable Cordless Water Flosser
You know what else hit a new high this year? We’ll give you a hint — it’s sure to make you smile a little brighter. Or at least, cleaner. If you’re not in on the water flosser trend, Google says you should. This tiny, rechargeable device is scientifically proven to remove up to 99% of plaque, per the brand.
Oura Ring 4
Want to improve your sleep? Track your fitness goals? Keep an eye on your stress levels? Use this smart ring to do all that and more — it tracks over 30 biometrics, per the brand!
BOOX Go 10.3 Tablet
This brand was searched quite a bit in the last year, according to Google. Whether you like to read, doodle, sketch or take a ton of notes, anyone can find a reason to use (and love) this tablet. The brand says it’s designed to feel like writing on paper and is even capable of installing some Android apps.
Google Holiday 100 beauty
OPI Nail Lacquer
“Nude nails” made quite the stir this year, with many opting for a more natural look rather than a bold manicure. If you want to try a more toned-down color, Opi has you covered.
E.l.f. Halo Glow Liquid Filter
Did you know searches for “e.l.f. filter” increased by 5,000% in 2024? Social media feeds were flooded with beauty influencers and makeup gurus trying the product, with many raving about how glowy it made their skin look while acting like the perfect base to wear both along and under foundation.
Rhode Skin Peptide Lip Tint
Another product that made waves this year? Lip treatments, especially the Rhode peptide formula. It’s become a staple in many purses and even has its own phone case for easy carrying!
Topicals Faded Brightening Under Eye Masks
“Topicals” garnered a ton of attention in 2024. The skin care brand offers brightening under-eye patches that are formulated with cooling hydrogel and an infusion of caffeine to depuff the area and reduce dark circles.
Milk Makeup Cooling Water Jelly Tint
This Milk Makeup tint was so popular in 2024, that one of our editors had to try it. She raved that the product felt refreshing on her skin and even offered buildable pigment. “The product didn’t transfer, even when I swiped my finger across my lips to test its staying power,” she adds. “Although it does glide off easily with an oil-based cleanser.”
Estée Lauder Advanced Night Repair Serum
For the best of the best in anti-aging skin care, Google says this serum is the one to keep your eye on. According to the brand, it offers a boost in radiance, hydration and firmness!
Elemis Pro-Collagen Marine Cream
This gel-cream moisturizer is packed with ingredients like ginko biloba, padina pavonica and chlorella to improve your skin’s firmness, support hydration and calm the skin.
Google Holiday 100 home
West Elm Bishop Ceramic Indoor/Outdoor Tabletop Planters
Know someone with a green thumb? Help them give their space a decorative boost with these ceramic planters. They’re specially made to work indoors and out — seriously, they’re designed with frost-proof materials, so you can keep them out year-round. But with how stunning they look, we’d rather show them off front and center for guests.
Aerin Garden Bouquet Dinner Plates
If you want to impress a friend with an awesome housewarming gift, you should know that “floral plates” were a top search trend this year. This dishware features hand-painted designs on stoneware that were crafted by master artisans in Portugal. Talk about fancy.
Zinus Gel Cooling Memory Foam Mattress Topper
Google was also inundated with shoppers eager to find a cooling mattress topper for their bedrooms. Whether you’re a year-round sweater or just prefer to feel ice cold under the sheets, this memory foam option delivers. It boasts Wave Dynamics technology to promote airflow, per the brand, and can even provide pressure relief.
Google Nest Hub
There’s no doubt about it — if you want to stay organized in 2024 and through 2025, you need a smart display. Along with looking chic on a countertop, The Google Nest Hub is just what you need to always stay on top of your to-do’s, stream music and shows, keep your calendar and so, so much more.
More Google Nest picks:
Google Holiday 100 toys
Mattel Games UNO NFL Card Game
According to Google, searches for “family card game” spike every December. With the holidays and family gatherings around the corner, finding a fun game to play together is a great idea. We’re loving this sporty spin on a classic — it’s great to whip out when your favorite is playing!
Vermont Teddy Bear
Can you actually say you had a great childhood if you didn’t have a cuddly teddy bear along for the ride? Described by the brand as “oh so squeezable,” this snuggle-worthy toy is sure to make the perfect gift (and a new BFF!) for your little one.
Why this one in particular, you ask? Google says it was the top-searched teddy bear brand this year.
Sprypals Pickleball Set
Remember a few months ago when everyone couldn’t stop playing pickleball? Well, they made the game go viral and the search for “pickleball paddle” hit an all-time high this year. With this set, you can not only score the paddles, but the balls and carrying case as well.
Lego Friends Botanical Garden Greenhouse Building Toy
According to Google, “Lego” was the top-searched toy of 2024 — and we’re not even close to surprised. The iconic building sets are a staple toy for kids and adults alike, with so many options available at various difficulty levels.
Tonies Toniebox Playtime Puppy Starter Set
We’d be pretty surprised if you’ve gone this long without hearing about this trendy kids’ toy — especially since Google says searches for “tonies set” went up a whopping 5,000% this year. With this device, your kiddo can start a story time any time, anywhere!
How we chose
We looked at Google’s Holiday 100 List and selected a handful of our favorite picks from the trending products highlighted in each category. We also use our own personal experiences with products to make shopping easier for our readers.