Saturday, November 2, 2024

Harris Outspent Trump on Digital Ads by $27M Last Week

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Kamala Harris reportedly outspent Donald Trump on advertisements on Google, YouTube, Instagram, and Facebook last week by $27.2 million—a staggering figure as the presidential election enters its home stretch. The vice president’s campaign shelled out $28.6 million on digital ads last week while Trump spent just $1.4 million in that same period, reported FWIW, adding that Harris’ spend “could be” the biggest digital ad buy in a seven-day stretch in the history of U.S. politics. Harris’ campaign said she banked $200 million in donations since she took over the Democratic ticket, which appears to have given her an advantage over the comparably cash-strapped campaign of Trump and Sen. J.D. Vance (R-OH). Harris’ campaign announced Tuesday it’d be spending $50 million in paid media ahead of the Democratic National Convention, which is slated to begin Aug. 19 in Chicago. Election Day, on Nov. 5, is now just 97 days away.

Read it at FWIW

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