Harris campaign to air new ads on video game, fantasy sports sites

The ads are scheduled to air Friday morning and are part of the campaign’s push to reach potential male voters, the campaign said. The ads will appear on video game websites like IGN, the world’s biggest media games site, and Fandom, as well as Yahoo Sports. The campaign also says it’s the first to advertise on DraftKings.

The campaign is also advertising on more than 100 mobile video games.

The new ads will air digitally as part of the campaign’s $370 million fall paid media effort targeting voters from across battleground states. In this case the campaign is aiming at gamers and gamblers.

One of the ads features Hall of Famer Magic Johnson.

The video and gambling universe is a potentially rich environment for the campaign, particularly since it says it wants to reach more men. DraftKings had approximately 18 million monthly website visitors in the United States, with about 75% of visitors being men. Fandom gets over 700 million visits per month in the U.S., with approximately two-thirds of that audience being men.