The antitrust trial between Alphabet’s Google (GOOG, GOOGL) and the Department of Justice begins on Monday, September 9. The DOJ’s suit is targeting Google’s ecosystem of advertising technology businesses.
Yahoo Finance legal reporter Alexis Keenan explains how Google’s adtech network operates, how it supposedly forms a monopoly, and what the trial’s ultimate results mean for Google and its parent company, coming after a judge ruled that Google illegally maintained a monopoly on search in August.
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This post was written by Luke Carberry Mogan.