Wednesday, November 27, 2024

Google’s plan to keep AI out of search trial remedies isn’t going very well

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Additionally, the DOJ wants Mehta to stop Google from any potential self-preferencing, such as making an AI product mandatory on Android devices Google controls or preventing a rival from distribution on Android devices.

The government seems very concerned that Google may use its ownership of Android to play games in the emerging AI sector. They’ve further recommended an order preventing Google from discouraging partners from working with rivals, degrading the quality of rivals’ AI products on Android devices, or otherwise “coercing” manufacturers or other Android partners into giving Google’s AI products “better treatment.”

Importantly, if the court orders AI remedies linked to Google’s control of Android, Google could risk a forced sale of Android if Mehta grants the DOJ’s request for “contingent structural relief” requiring divestiture of Android if behavioral remedies don’t destroy the current monopolies.

Finally, the government wants Google to be required to allow publishers to opt out of AI training without impacting their search rankings. (Currently, opting out of AI scraping automatically opts sites out of Google search indexing.)

All of this, the DOJ alleged, is necessary to clear the way for a thriving search market as AI stands to shake up the competitive landscape.

“The promise of new technologies, including advances in artificial intelligence (AI), may present an opportunity for fresh competition,” the DOJ said in a court filing. “But only a comprehensive set of remedies can thaw the ecosystem and finally reverse years of anticompetitive effects.”

At the status conference Tuesday, DOJ attorney David Dahlquist reiterated to Mehta that these remedies are needed so that Google’s illegal conduct in search doesn’t extend to this “new frontier” of search, Law360 reported. Dahlquist also clarified that the DOJ views these kinds of AI products “as new access points for search, rather than a whole new market.”

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