The Google rep said the entertainment brand can name their dataset what they want, but any name in the platform indicating that it is against policy will be removed and deprecated, the third buyer said of the exchange.
The brand ultimately did not use its first-party data on teens to target on YouTube.
Although Google did not respond to specific examples of its representatives undercutting the policy not to target teens, a spokesperson did say that the company would be refreshing its training to ensure that sales representatives understand that they may not assist advertisers in trying to specifically target sensitive audiences.
Avoiding kids
The Children’s Online Privacy Protection Act says it is illegal to target children, and an updated version of the law that would make it illegal to target teenagers, as well, passed the U.S. Senate in July, although it still needs to pass the U.S. House of Representatives.
The first buyer worried that kids might be among the unknown group of users on YouTube.
“The problem with this is if they target unknown accounts, they can also be reaching COPPA-protected kids,” the first buyer said.