Google Statistics By Revenue, Nation, Region, Operating Income, Users, Applications And Age Group

Introduction

Google Statistics: Google is an American search engine company that was established in 1998. Its most important product is Google Ads, which helps businesses attract specific target audiences. Google also offers various applications for education, contributing to the learning and teaching process. In recent years, the company has heavily invested in cloud computing, providing services such as machine learning tools, cloud storage, and computing. As of 2024, Google remains one of the most influential and powerful companies worldwide. This comprehensive Google statistics report provides insights and segmented analyses of the brand from different aspects in recent years, which will effectively guide you.

Editor’s Choice

• According to a report published by Statista, Google’s global annual revenue in 2023 amounted to $305.6 billion.
• The world’s biggest Internet company, Alphabet, is termed Google’s parent company, resulting in more than $1.6 trillion in market capitalization.
• The advertising platform has accounted for the larger revenue share of Google, resulting in $237.86 billion in 2023.
• As of January 2024, the market share of Google’s desktop search engines is 81.71%.
• Google’s desktop search traffic market remained highest in India, with a market share above 92%.
• There are more than 3 billion users available in the Google Workspace.
• Globally, more than 90% of people will be using Google in 2024 to get an answer to their queries daily.
• It is estimated that over 110 million Google Home units will be sold out by 2024 end.
• Google’s projected revenue earned per minute was $344K in 2023, whereas per second ($5,700) and per hour ($20 million).
• Total website visits to google.com in January 2024 accounted for 86.6 billion, an increase of 2.8% from last month.

Google Facts

• Do you know who founded Google? Two Ph.D. students, Stanford University Larry Page and Sergey Brin, created Google in 1998.
• According to Google, the original name was BackRub.
• The name ‘Google’ is based on math, a mathematical expression for one followed by 100 zeros.
• In 2006, the word Google was officially added to Oxford English dictionaries.
• Google is banned in North Korea, China, and Iran.
• More than 70 Google offices are available in 50 countries worldwide except Antarctica.

(Source: buttercms.com)

• Google is termed as the world’s top search engine to date.
• The market share of Google Apps accounted for more than 50.34% of the share.
• Approximately 15 million websites use Google Workshops, of which 6 million belong to the United States.
• There are around 2 billion users available on Google Drive.

Google Statistics By Revenue

(Reference: statista.com)

• According to a report published by Statista, Google’s global annual revenue in 2023 amounted to $305.6 billion.
• As of August 2023, the world’s biggest internet company was Alphabet, with more than $1.6 trillion market capitalization, and is termed the parent company of Google.

(Reference: statista.com)

• In 2023, based on segments, Alphabet’s highest annual revenue was earned by Google search and others; YouTube ads amounted to $175,033 million and $31,510 million, respectively.

(Reference: statista.com)

• Quarterly revenue generated by Google in 2023 are Q1 ($69.4 billion), Q2 ($74.3 billion), Q3 ($76.3 billion), and Q4 ($85.5 billion).

(Reference: statista.com)

• The larger revenue share of Google is made up of advertising platforms, resulting in $237.86 billion in 2023.

Google’s Revenue Breakdown, 2023

(Reference: doofinder.com)

• The advertising revenue is segmented into Google search, YouTube ads, and Google Network Members properties.
• The highest revenue and YoY increase amounted to Google Search and Others, around $175.04 billion (56.93%).
• Whereas others are followed by YouTube ads = $31.51 billion (10.26%), Google Network = $31.316 billion (10.20%), Google Other = $34.68 billion (11.26%), Google Cloud = $33.08 billion (10.75%).

In 1^st quarter

Google Search & Other ($40.36 billion), YouTube Ads ($6.69 billion), Google Network ($7,496 million), Google Advertising ($54.55 billion), Google Other ($7.41 billion), Google Services Total ($61.96 billion), Google Cloud ($7.45 billion), Other Bets ($288 million), and Hedging Gains ($84 million).

2^nd quarter

Google Search & Other ($42.63 billion), YouTube Ads ($7.67 billion), Google Network ($7.85 billion), Google Advertising ($58.14 billion), Google Other ($8.14 billion), Google Services Total ($66.29 billion), Google Cloud ($8.03 billion), Other Bets ($285 million), and Hedging Gains ($3 million).

3^rd quarter

Google Search & Other ($44.03 billion), YouTube Ads ($7.95  billion), Google Network ($7.67 billion), Google Advertising ($59.65 billion), Google Other ($8.34 billion), Google Services Total ($67.99 billion), Google Cloud ($8.41 billion), and Other Bets ($297 million).

4^th quarter

Google Search & Other ($48.02 billion), YouTube Ads ($9.20 billion), Google Network ($8.29 billion), Google Advertising ($65.52 billion), Google Subscriptions, Platforms, and Devices ($10.79 billion), Google Services Total ($76.31 billion), Google Cloud ($9.19 billion), Other Bets ($675 million), and Hedging Gains ($150 million).

Google Workspace Websites Statistics By Nation

(Reference: buttercms.com)

• Approximately 15 million websites use Google Workshops, of which 6 million belong to the United States.
• Other countries statistics by websites using Google workspace Germany (0.8 million), the United Kingdom (0.7 million), Israel (0.7 million), France (0.7 million), Japan (0.4 million), Canada (0.4 million), Australia (0.3 million), Italy (0.3 million), and Netherlands (0.3 million).

Revenue Breakdown By Region

• In the United States, Google has earned $74.3 billion in revenue, with a share of 57.1% in 2023.
• Total revenue earned by Europe, the Middle East, and Africa was $79 billion (30%), Asia Pacific resulting $10.45 billion (19%), and Canada and Latin America together made revenue of $14 billion (5%).

By Operating Income

(Reference: statista.com)

• California-based web company, Google’s operating income in the 1^st quarter of 2023, was $21.5 billion, which has slightly decreased from Q1 of 2022.
• Google’s other quarterly income in 2023 was Q2 ($23.8 billion) and Q3 ($24.2 billion), with an increase of around $18.4 billion in the previous fiscal quarter.

Google Search Statistics, 2024

• Every day, more than 90% of people are using Google to get an answer to their queries.
• The average time required by Google to answer a query is 36 seconds.
• Per day, Google is used more than three times by 84% of Google searchers, which results in around 1095 to 1460 searches per year by an average person.
• In Google App, approximately 20% of searches are done via voice search.
• 46% of searches start on Google if the topic is a product search.
• Google’s 78% of local mobile searches finally turn out offline purchases.
• In January, nearly 500 million users were using Google Assistant.
• If considering a smart speaker, Google Home is the top priority as it understands 100% of the queries.

Google Search Volume Statistics

(Reference: demandsage.com)

• Google processes 8.55 billion searches daily as of January 2024.
• Other Google search volumes are 99,000 searches (per second), 5.94 million (per minute), 356.4 million (per hour), and 2 trillion searches (annually).

Google Search Engine Statistics

(Reference: demandsage.com)

• DemandSage published a report stating that in 2023, Google’s search engine market share accounted for 91.54%.
• The market share of Google search engines is expected to rise from the previous year to 91.62% by 2024.

By The Most Searched Term

(Reference: demandsage.com)

• The most searched term on Google in January 2024 was YouTube, with 38.94 million monthly volumes.
• Meanwhile, other search terms volume by month volume is Facebook (251.39 million), Porn Hub (19.11 million), weather (153.85 million), Amazon (147.38 million), translate (134.88 million), xvideos (126.27 million), Gmail (112.76 million), Google translate (110.71 million), and Whatsapp Web (105.46 million).

Google Local Searches Statistics By Time Frame

(Reference: demandsage.com)

• Yearly local searches on Google will account for 1.164 trillion.
• Other top local searches are observed monthly (97 million) and per day (3.19 billion).
• The remaining time frames are per hour (133.2 million), per minute (2.22 million), and per second (37,000).

By Keyword Distribution

(Reference: techopedia.com)

• The maximum number of Google queries are with 3 to 4 words, accounting for a share of 38.2%.
• Other keyword distributions are 1 to 2 words (31.6%), 5 to 6 words (17.1%), 1 to 2 words (31.6%), 7 to 8 words (6.8%), 9 to 10 words (2.7%), and more than 11 words (3.5%).

Google Searches Users’ Decisions Per Second.

(Reference: techopedia.com)

• 33% of mobile and 45% of desktop users make decisions within 0-5 seconds.
• Other numbers of seconds per mobile and desktop user decision are 5 to 10 sec (18% and 20% ), 10 to 15 sec (9% and 8%), 15 to 20 sec (9% and 7%), 20 to 25 sec (5% and 4%), 25 to 30 sec (3% and 2% ), 30 to 45 sec (9% and 5%), 45 to 60 sec (4% and 3%), 60 to 90 sec (5% and 3%), and 90 to 120 sec (3% and 2%) respectively.

Google Search Result Position By CTR Rate

(Reference: demandsage.com)

• #1 position on Google’s search results in 27.6% average click-through rate.
• A huge difference has been observed in the CTR of other positions of Google search are #2 (15.8%), #3 (11%), #4 (8.4%), #5 (6.3%), #6 (4.9%), #7 (3.9%), #8 (3.3%), #9 (2.7%), and #10 (2.4%).

By Voice Search

• As of January 2024, nearly 500 million users were using Google Assistant.
• Almost 36% of users of digital assistants preferred using Google Assistant.
• In 2023, the most popular voice assistant in the United States of America was used by 85.4 million users.
• By the end of 2024, it is expected to reach 88.7 million users in the U.S.
• It has been analyzed that Google Assistant correctly answered 87.9% of queries.

Google Home Device Statistics By Users

(Reference: demandsage.com)

• In the U.S., 22% of Americans preferred using Google Home in January 2023, aged between 30 and 44 years.
• Other shares of people using Google Home by age group are 19% (18 to 29 years), 6% (45 to 54 years), 7% (55 to 64 years), and 5% (over 65 years).

By Desktop Search Engine

(Reference: statista.com)

• As of the above graph analyses, in January 2024, the market share of Google’s desktop search engines was 81.71%.
• In 2023, monthly market share of Google’s desktop search engines is followed by January (84.69%), February (85.64%), March (85.5%), April (86.84%), May (87.65%), June (83.94%), July (83.49%), August (83.53%), September (83.84%), October (83.54%), November (82.75%), and December (81.71%).

By Country

(Reference: statista.com)

• Google’s desktop search traffic market remained highest in India, with a market share above 92% in January 2024.
• Furthermore, the desktop search traffic market share of Google by countries is followed by Italy (87.84%), Spain (87.05%), Australia (86.34%), Brazil (86.12%), Hong Kong (85.04%), Canada (83.53%), the United Kingdom (83.08%), France (80.04%), Germany (79.2%), the United States (76.25%), Japan (74.74%), South Korea (68.24%), Russia (25.01%), and China (4.44%).

Google Play Store Statistics By Applications

(Reference: statista.com)

• According to a Statista report analysis, in March 2023, the total number of applications available in Google was 2.67 million, a decrease from the previous year.
• In the same year, the quarterly availability of apps was Q2 (2.59 million), Q3 (2.59 million), and Q4 (2.43 million).

By Category

(Reference: statista.com)

• In the 1^st half of 2023, Android mobile apps’ highest download conversion rate in the Google Play Store in the United States was Events, Maps, and Navigation, accounting for 84.1% and 84%, respectively.
• Meanwhile, other categories wise app downloaded conversion rate is Travel and Local (56.3%), Books and Reference (51.7%), Communication (50.1%), Auto and Vehicles (48%), Parenting (45.4%), House and Home (40.3%), Games-Education (40.1%), Business (39%), Entertainment (38.8%), Art and Design (38.7%), Tools (38.4%), Social (38.4%), Photography (38.2%), Productivity (36.9%), Sports (36.3%), Music and Audio (35.2%), Education (35.1%), Shopping (34.4%), Dating (33.7%), Beauty (31.7%), Average (31.3%), Health and Fitness (30.5%), Medical (30.4%), Lifestyle (27.2%), Games-Racing (25.4%), Personalization (25%), Video players (24.9%), Games-Role playing (24.1%), New and Magazines (23.8%), Weather (23.8%), Finance (20.7%), Food and Drinks (20.2%)Games: Sports (22.8%), Action (22.4%), Simulation (21.7%), Trivia (19.9%), Casino (19.7%), Strategy (19.3%), Arcade (18.5%), Adventure (18.4%), Board (14.3%), Puzzle (14%), Casual (13.5%), Card (11.8%), and Word (7.5%).

(Reference: bigohtech.com)

• The total number of apps available on Google Play Store in March 2023 are Games (424958), Education (273856), Business (168014), Tools (156949), Music and Audio (152240).
• Others are Entertainment (138236), Lifestyle (123028), Books (118216), Food and Drinks (111796), Personalization (108690), Shopping (107920), Productivity (100587), Health and Fitness (94134), Finance (82296), Travel and Local (68917), Communication (56517), Sports (47559), Social (46744), News and Magazines (42835), Medical (40954), Photography (33999), and Navigation (31783).

(Reference: statista.com)

• The estimated global Google Play app revenue share in 2025 will remain highest in the Games category at 71%.
• Other categories of revenue shares of apps are Social (5%), Entertainment (4%), Comics (4%), Productivity (2%), Health and Fitness (2%), and others (13%).

Google Bard Statistics

(Source: answeriq.com)

• In 2023, the average monthly users of Google brand was 142.4 million.
• The United States has gained 62.6% of users when it was first launched.
• Based on gender, users of Google Bard are 60% female and 40% male.
• Traffic generated by mobile turned out 88.4%.
• Google Bard is available in around 43 languages.

By country

(Source: answeriq.com)

• The most traffic to Google Bard worldwide comes from the United States, with 21.66% share and 19.15 million users in 2023.
• Countries-wise, the total number of users and shares in Google Bard are the United Kingdom (2.53 million and 8.29%), China (0.98 million and 3.22%), and others (7.29 million and 25.89%), respectively.

Users Share by Age Group.

• The maximum number of users of Google Bard ranges from 25 to 34 years, with a share of 32.79%.
• Other user share is represented as 25.24% (18 to 24 years), 35 to 44 years (19.24%), 45 to 55 years (12.29%), 55 to 64 years (6.58%), and above 65 years (3.85%).

By Category

(Source: answeriq.com)

• Currently, 57.04 million people use Google Bard for research, resulting in a user share of 40%.
• Category-wise, the number of users and share is followed by Creativity (42.78 million and 30%), Productivity (28.52 million and 20%), and Entertainment (14.26 million and 10%), respectively.

By Website Traffic

(Source: similarweb.com)

• The United States of America had 26.99% of the total traffic on google.com, but it recorded an increase of 4.76% in total website visitors in January 2024.
• Other countries that recorded total traffic and visitors share contribution are India = 47% (+1.72%), Brazil = 4.38% (+5.88%), the United Kingdom = 3.96% (+6.15%), and Japan = 3.86% (+.18)
• Meanwhile, the rest countries collectively made a total website traffic share of 56.35%.

By Device Traffic

(Reference: semrush.com)

• In the same duration, desktop and mobile device traffic of google.com accounted for 17.77% and 82.23%, respectively.
• The United States holds the highest traffic at 21.44%, resulting in 36.92 billion, in which desktop and mobile visitors have a share of 24.84% and 75.16%, respectively.
• Other countries device traffic are India = 7.77% (13.38 billion), Indonesia = 6.78% (11.68 billion), Japan = 5.73% (9.87 billion), and Brazil = 5.07% (8.73 billion).
• Country-wise desktop and mobile visitors shares are India = (12.92% and 87.08%), Indonesia = (4.7% and 95.3%), Japan = (10.12% and 89.88%), and Brazil = (16.14% and 83.86%) respectively.

By Demographics

(Reference: similarweb.com)

• According to Google Statistics, the highest number of users observed on google.com is between 25 and 34 years old, accounting for 28.33% of the share.
• Around 21.85% of website users are between 18 and 24 years old.
• 5% and 14.12% belong to 35 – 44 years and 45 – 54 years, respectively.
• 81% of users are aged between 55 and 64 years.
• And 6.39% of users are from the age group above 65 years.
• The gender share of Google.com users is 57.23% male and 42.77% female.

By Traffic Sources

(Reference: similarweb.com)

• Direct search accounted for the highest traffic rate towards google.com, resulting in 95.29% desktop visits.
• Meanwhile, 2.04% share via social traffic, followed by referral search with 1.93%.
• Furthermore, other traffic sources towards google.com are organic search (0.45%), mail (0.18%), paid search (0.03%), and display (0.06%).

By Social Media Traffic

(Reference: similarweb.com)

• YouTube has the highest social media referral rate on google.com, resulting in 61.06%.
• Facebook and Twitter contribute 11.07% and 5.62% of traffic share, respectively.
• Meanwhile, traffic shares sent by WhatsApp were 4.64%, and Reddit had 3.97% shares.
• Other social media networks make a nominal contribution of 13.65%.

 Conclusion

After completing the article on Google Statistics, the Company has changed rapidly over the years, maintaining and creating its differentiation with a competitive advantage by making the fastest and most aggressive moves compared to other companies. This paper has explained all detailed analyses of Google’s products, market share, Google Apps, usage share, etc. It is also predicted that in the coming year, the market share of the Company is going to increase. If you consider investing in Google, all the above statistics will help you better understand the Google market in 2023 and 2024.

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