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Introduction
Google Stadia Statistics: Stadia was a cloud gaming platform developed and managed by Google. It was compatible with Chromecast Ultra, Google Chrome enabled for personal computers, Chromebooks, and ChromeOS. The gaming service platform was also supported on mobile apps supported by Android devices.
Stadia claimed that video games can be streamed up to 4k resolution with 60 frames per second. However, the free version of Stadia allowed users to stream up to 1080p. The competitors of Google Stadia were Sony’s Playstation Plus, Microsoft’s Xbox Cloud Gaming, Amazon’s Luna, and Nvidia’s GeForce Now. In 2022, according to Google Stadia Statistics, the company announced the discontinuation of the service in January 2023.
Editor’s Choice
- To draw more investors to the platforms, Google took only a 15% cut from the games that made more than $3 million, which was considered a failed strategy.
- According to Google Stadia Statistics, the platform was the third largest cloud gaming platform, following GeForce Now and Xbox Cloud Gaming.
- Google Stadia Statistics show that the service was available only in 23 countries and not 200.
- Stadia awareness among Americans was 38%; however, popularity was merely 6%. The platform’s usage rate was 5%, while 3% of users returned to it regularly.
- In 2022, Stadia’s total captured market share in the Cloud Gaming market was less than 5%.
- The largest game supplier of Stadia was Ubisoft, which owned around 40 game titles on the platform.
- According to a survey by Statista Global Consumer Survey, between March and July 2022, PlayStation Plus was known to more than 60% of people; however, only 21% were using it. Furthermore, although the awareness of Stadia was nearly 30%, there were less than 5% of users on the platform.
- A survey by Stadium Connect North Poll states that 82.35% of them were Pro players.
- On the other hand, 31.96% of players on Stadia were inexperienced players.
- Before shutting down, Google Stadia had more than 2 million active players.
Features of Google Stadia
- Saved game data accessible on multiple devices with cross-platform Play feature.
- The Stadia controller is specifically designed for the Stadia gaming platform.
- Up to 4k streaming, along with 5.1 surround sound
- Numerous game titles, with AAA and indie games
- Free and subscription-based services
- State Share and Crowd Play allow the sharing of specific game moments and joining game sessions directly on YouTube.
General Google Stadia Statistics
- According to Google Stadia Statistics, the platform was the third largest cloud gaming platform, following GeForce Now and Xbox Cloud Gaming.
- According to some users, Stadia never supported 4K gaming; rather, it gave a 1080p experience, which makes it false advertising.
- 31.96% of players on Stadia were inexperienced players.
- On the other hand, a survey by Stadium Connect North Poll states that 82.35% of them were Pro players.
- Google Stadia Statistics show that the service was available only in 23 countries and not 200.
- The largest game supplier of Stadia was Ubisoft, which owned around 40 game titles on the platform.
- In addition, Ubisoft’s game stake on the Stadia platform was 14% of the total game count.
- To draw more investors to the platforms, Google took only a 15% cut from the games that made more than $3 million, which was considered a failed strategy.
- In 2022, Stadia’s total captured market share in the Cloud Gaming market was less than 5%.
- Before shutting down, Google Stadia had more than 2 million active players.
- By the end of 2023, stadia.google.com generated 98.91% mobile traffic and 1.19% desktop traffic.
Brand Awareness of Video Game Subscription Services
(Source: statista.com)
According to a survey by Statista Global Consumer Survey, between March and July 2022, PlayStation Plus was known to more than 60% of people; however, only 21% were using it. Furthermore, Google Stadia Statistics show that, although the awareness was nearly 30%, there were less than 5% of users on the platform. Other better video game subscription service platforms were Xbox Game Pass, Apple Arcade, and Amazon Luna.
Google Stadia Statistics By Brand Awareness
(Reference: statista.com)
Google Stadia Statistics show that in 2022, Stadia awareness among Americans was 38%; however, popularity was merely 6%. The platform's usage rate was 5%, while 3% of users returned to it regularly. 7% of Americans were hearing the buzz about Google Stadia.
Google Stadia Statistics By Connectivity Speeds
| Video Quality | Audio Quality | Required Bandwidth |
| 720p, 60 FPS | Stereo | 10 Mbit/s |
| 1080p HDR Video, 60 FPS | 5.1 Surround | 20 Mbit/s |
| 720p, 60 FPS | Stereo | 10 Mbit/s |
(Source: wikipedia.org)
Top 10 Most Played Games On Google Stadia
- Destiny 2 (95,000 SHH)
- Cyberpunk 2077 (58,000 SHH)
- The Division 2 (51,000 SHH)
- Red Dead Redemption 2 (46,000 SHH)
- Assassin’s Creed Odyssey (45,000 SHH)
- Assassin’s Creed Valhalla (32,000 SHH)
- The Elder Scrolls Online (39,000 SHH)
- Borderlands 3 (21,000 SHH)
- Crayta (20,000 SHH)
- Dead By Daylight (19,000 SHH)
List Of Free Games Available On Google Stadia As Of June 1, 2022
| A Place for the Unwilling | Far Cry 5 | Life is Strange: True Colors | Saints Row: The Third Remastered |
| ARK: Survival Evolved | Far Cry 6 | Little Big Workshop | Samurai Shodown |
| Assassin’s Creed Odyssey | Farming Simulator 2019 | Little Nightmares | Scott Pilgrim vs. The World – Complete Edition |
| Assassin’s Creed Origins | FIFA 21 | Little Nightmares 2 | Secret Neighbor |
| Assassin’s Creed Syndicate | FIFA 22 | Lost Words: Beyond the Page | Sekiro: Shadows Die Twice |
| Assassin’s Creed Unity | Figment | Lumote: The Mastermote Chronicles | Serious Sam Collection |
| Assassin’s Creed Valhalla | Final Fantasy XV | Mafia II: Definitive Edition | Serious Sam 4 |
| Attack on Titan 2: Final Battle | Floor Kids | Madden NFL 21 | Shadow of the Tomb Raider |
| AVICII Invector | Football Manager 2020 | Marvel’s Avengers | Shantae: Half-Genie Hero Ultimate Edition |
| Baldur’s Gate III Early Access | Foreclosed | Merek’s Market | Shantae: Risky’s Revenge – Director’s Cut |
| Bloodstained: Ritual of the Night | Get Packed | Metro 2033 Redux | Sniper Elite 4 |
| Blue Fire | Ghost Recon Breakpoint | Metro Exodus | Spiritfarer |
| Borderlands 3 | Ghost Recon Wildlands | Metro: Last Light Redux | Spitlings |
| Cake Bash | Giganotosaurus: The Game | Monopoly | Stacks on Stacks (On Stacks) |
| Celeste | Gods Will Fall | Monster Boy and the Cursed Kingdom | Star Wars Jedi: Fallen Order |
| CHORUS | Grid | Monster Energy Supercross – The Official Videogame 3 | SteamWorld Dig 2 |
| Chronos: Before the Ashes | Gunsport | Monster Energy Supercross – The Official Videogame 4 | SteamWorld Heist |
| Control Ultimate Edition | Gylt | Monster Jam Steel Titans | SteamWorld Quest: Hand of Gilgamech |
| Cosmic Star Heroine | Hello Engineer – Early Access | Monster Jam Steel Titans 2 | Strange Brigade |
| Crayta | Hello, Neighbor | Moonlighter | Street Power Football |
| Cris Tales | Hello Neighbor: Hide & Seek | Mortal Kombat 11 | Submerged: Hidden Depths |
| Cthulhu Saves Christmas | Hellpoint | MotoGP20 | Sundered: Eldritch Edition |
| Cyberpunk 2077 | Hitman | Murder by Numbers | Super Bomberman R Online |
| Darksiders Genesis | Hitman 2 | Nanotale – Typing Chronicles | Superhot |
| Darksiders II: Deathinitive Edition | Hitman 3 | NBA 2K20 | Superhot: Mind Control Delete |
| Darksiders III | Hotline Miami | NBA 2K21 | Terraria |
| The Darkside Detective | Hotline Miami 2: Wrong Number | Octopath Traveler | The Addams Family: Mansion Mayhem |
| The Darkside Detective: A Fumble in the Dark | Human: Fall Flat | One Hand Clapping – Early Access | The Crew 2 |
| Dead by Daylight | Humankind | Orcs Must Die! 3 | The Darkside Detective |
| Destiny 2 | Ice Age: Scrats Nutty Adventure | Overcooked: All You Can Eat | The Darkside Detective: A Fumble in the Dark |
| Destroy All Humans! | Immortals Fenyx Rising | Outcasters | The Division 2 |
| Dirt 5 | Into the Breach | Outriders | The Elder Scrolls Online |
| Disco Elysium: The Final Cut | It Came From Space and Ate Our Brains | Outward | The Falconeer: Warrior Edition |
| DOOM | Jotun: Valhalla Edition | Panzer Dragoon: Remake | The Gardens Between |
| DOOM 64 | Journey to the Savage Planet | PAW Patrol the Movie: Adventure City Calls | The Turing Test |
| DOOM Eternal | Judgment | PGA Tour 2K21 | Thumper |
| Dragon Ball Xenoverse 2 | Just Dance 2020 | Phoenix Point | TOHU |
| Dragon Quest XI S: Echoes of an Elusive Age | Just Dance 2021 | PHOGS | Tomb Raider: Definitive Edition |
| DreamWorks Dragons: Dawn of the New Riders | Just Shapes & Beats | PlayerUnknown’s Battlegrounds | Transformers: Battlegrounds |
| DreamWorks Spirit Lucky’s Big Adventure | Kaze and the Wild Masks | Power Rangers: Battle For the Grid | Trials Rising |
| Elemental War II | Kemono Heroes | Rage 2 | Trine 4: The Nightmare Prince |
| El Hijo – A Wild West Tale | Killer Queen Black | Rainbow Six: Extraction | UNO |
| Embr Early Access | Kine | Red Dead Redemption 2 | Unto the End |
| Enter the Gungeon | Kona | Relicta | Valkyrie Chronicles 4 Complete Edition |
| Epistory – Typing Chronicles | Lara Croft and the Guardian of Light | République | Watch Dogs 2 |
| Everspace | Lara Croft and the Temple of Osiris | Resident Evil Village | Watch Dogs: Legion |
| F1 2020 | Legend of Heroes: Trails of Cold Steel 3 | Riders Republic | Wave Break |
| Family Feud | Legend of Heroes: Trails of Cold Steel 4 | Rise of the Tomb Raider | Welcome to Elk |
| Far Cry New Dawn | Legend of Keepers: Career of a Dungeon Manager | Risk of Rain 2 | West of Loathing |
| Far Cry Primal | Life is Strange: Remastered Collection | Rock of Ages 3: Make & Break | Windbound |
| Wolfenstein: Youngblood | Wreckfest | WWE 2K Battlegrounds | Young Souls |
| Ys IX: Monstrum Nox | Ys VIII: Lacrimosa of Dana | Zombie Army 4: Dead War |
(Source: talkandroid.com)
List of Stadia Pro Games As of June 1, 2022
| Adam Wolfe | Epistory – Typing Chronicles | Nanotale – Typing Chronicles |
| ARK: Survival Evolved | F1 2020 | One Hand Clapping |
| AVICII Invector | The Falconeer: Warrior Edition | Orcs Must Die! 3 |
| Bloodstained: Ritual of the Night | Floor Kids | Overcooked: All You Can Eat |
| Blue Fire | Foreclosed | PAW Patrol the Movie: Adventure City Calls |
| Cake Bash | Giganotosaurus: The Game | Phogs! |
| Chicken Police – Paint it RED! | GRIME | PixelJunk Raiders |
| City Legends: The Curse of the Crimson Shadow | Hello Engineer — Early Access | PlayerUnknown’s Battlegrounds – Breakthrough Edition |
| Control Ultimate Edition | Hitman: The Complete First Season | Race with Ryan Road Trip Deluxe Edition |
| Cosmic Star Heroine | Hundred Days – Winemaking Simulator | République |
| Crayta: Premium Edition | Ice Age: Scrats Nutty Adventure | Saints Row IV |
| Darksiders II: Deathinitive Edition | It Came From Space & Ate Our Brain | Shantae: Risky’s Revenge – Director’s Cut |
| Darksiders III | Journey to the Savage Planet: Employee of the Month Edition | SteamWorld Dig 2 |
| Darksides Genesis | Kemono Heroes | SteamWorld Quest: Hand of Gilgamech |
| The Darkside Detective | Killer Queen Black | Terraria |
| The Darkside Detective: A Fumble in the Dark | Legend of Keepers: Career of a Dungeon Master | Transformers: Battlegrounds |
| Darkwood | Life is Strange Remastered Collection | Trine 4 |
| Dawn of the Monsters | Little Big Workshop | Wave Break |
| Deliver Us The Moon | The Legend of Heroes: Trails of Cold Steel III | World War Z: Aftermath |
| Destroy All Humans | Little Nightmares II | Wreckfest |
| DIRT 5 | Lumote: The Mastermote Chronicles | Ys VIII: Lacrimosa of DANA |
| DreamWorks Dragons: Dawn of the New Riders | Merek’s Market | Ys IX: Monstrum Nox |
| DreamWorks Spirit Lucky’s Big Adventure | Moonlighter | MotoGP20 |
| Elemental War II |
(Source: talkandroid.com)
Case Study: The Shutdown of Google Stadia
Google Stadia, a cloud gaming service launched in late 2019, promised a revolutionary way to play games: instant access to high-fidelity titles directly from the web browser. However, by January 2023, the service was shutting down. This case study examines the reasons behind Stadia’s demise, highlighting strategic missteps that led to its short lifespan.
A Fundamentally Sound Technology
Stadia’s core technology was impressive. It leveraged Google’s vast data centers to run games on remote servers, streaming them to users with minimal latency. This eliminated the need for expensive consoles or powerful PCs, making high-end gaming accessible to a wider audience. Reviews praised the platform’s responsiveness and graphical fidelity.
Failing to Capture the Market:
Despite the strong tech foundation, Stadia failed to capture a significant market share. Here’s a breakdown of some key strategic missteps:
- Lack of compelling exclusives: Stadia launched with a limited game library, lacking exclusive titles to entice players away from established platforms like PlayStation and Xbox, which had built strong followings with popular exclusives. Stadia’s focus on third-party games meant competing directly with entrenched rivals.
- Shifting focus from first-party development: Google initially planned to develop its games for Stadia, creating a “Netflix for games” model. However, they closed internal studios dedicated to this effort, leaving Stadia without a steady stream of high-profile exclusives.
- Confusing messaging and marketing: Google’s messaging around Stadia was unclear. Early announcements focused on the technical aspects, leaving consumers unsure about the target audience and value proposition. Marketing efforts were also limited, failing to generate widespread awareness and excitement.
- Limited game library growth: Stadia’s game library grew slowly, with publishers hesitant to invest heavily in a platform with an uncertain future. This lack of variety was a major turnoff for potential customers.
- Monetization strategy and pricing: Stadia primarily relied on selling games at full price, similar to traditional console marketplaces. This approach didn’t cater to the growing popularity of subscription services like Xbox Game Pass, which offered access to a vast library for a monthly fee.
The Cost of Underestimating the Market:
These strategic missteps proved costly.
- Low user adoption: Consumer adoption of Stadia remained low throughout its lifespan. Gamers were hesitant to invest in a new platform with an uncertain library and future.
- Financial burden: Maintaining Stadia’s infrastructure without a large user base was likely a significant financial burden for Google. The lack of profitability likely played a major role in the decision to shut down the service.
Lessons Learned:
The closure of Stadia offers valuable lessons for companies venturing into the cloud gaming market:
- The importance of exclusives: Exclusive, high-quality titles are crucial for attracting and retaining players in a competitive landscape.
- A clear value proposition: Communicate the unique value proposition of the platform. Is it affordability, accessibility, or cutting-edge technology? Cater messaging to target audiences.
- Building a strong library: Secure a diverse library of games at launch and ensure continuous growth. Partner with publishers and consider subscription models to broaden appeal.
- Understanding the evolving market: Stay attuned to market trends and adapt strategies accordingly. The cloud gaming landscape is constantly evolving, and successful platforms need to be flexible.
Stadia’s Legacy:
While Google Stadia ultimately failed as a consumer product, its innovative technology may have a lasting impact. Google announced they would utilize Stadia’s tech for other projects within the company, potentially influencing future Google products and cloud services. Additionally, Stadia’s closure serves as a cautionary tale for companies entering the cloud gaming market, highlighting the importance of a well-defined strategy and a strong commitment to building a sustainable ecosystem.
Conclusion
Since the launch of Google Stadia, the platform has more than 100 games available to play. Since it was developed by Google, there was no doubt that it would outperform its competitors. However, a few strategies have become a reason for Stadia’s failure. The problem that was voted the most by players was high bandwidth requirements. Moreover, Google announced that the service would be available in multiple countries, but only users in 22 countries listed in Google Stadia Statistics were able to access the server. Moreover, compared to other cloud gaming platforms, Google Stadia had limited features. Although it was shut down in early 2023, it was still one of the best cloud gaming platforms.
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