Friday, November 8, 2024

Google Shopping looks to be getting a new logo

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Last week, we spotted a redesign of the Google Shopping website, and that now looks to be accompanied by a new logo.

The current logo is a price tag roughly divided into four quadrants: red, blue (largest), green, and yellow. A hole to string something and the Google ā€˜Gā€™ are white. On the redesigned site, there was a simplified, outline-style price tag that honestly looks like a stretched out Google Home icon.

Earlier today, we were served a promo for Google Shopping in the Discover feed on android. Thereā€™s a new shopping bag icon in the four colors that swirl together for a white/hollow center. A bag handle floats above, while the ā€œGoogle Shoppingā€ wordmark matches the new site being tested.

Current vs. new

Thereā€™s a ā€œNew ways to find the best products & pricesā€ tagline in the promo: ā€œBrowse recommendations, and compare prices across stores.ā€

Weā€™re no longer seeing the new website, with itā€™s delightful flourishes (see the video below), when in Incognito.Ā 

Google Shopping is closely aligned with Google Search and can be accessed from the ā€œShoppingā€ filter. Thereā€™s also google.com/shopping, with Google in 2021 deprecating the Android and iOS apps. In addition to filters, thereā€™s a homepage experience for you to browse content.Ā 

An official announcement about these announcements is presumably in the works.

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