Last week, we spotted a redesign of the Google Shopping website, and that now looks to be accompanied by a new logo.
The current logo is a price tag roughly divided into four quadrants: red, blue (largest), green, and yellow. A hole to string something and the Google āGā are white. On the redesigned site, there was a simplified, outline-style price tag that honestly looks like a stretched out Google Home icon.
Earlier today, we were served a promo for Google Shopping in the Discover feed on android. Thereās a new shopping bag icon in the four colors that swirl together for a white/hollow center. A bag handle floats above, while the āGoogle Shoppingā wordmark matches the new site being tested.
Current vs. new
Thereās a āNew ways to find the best products & pricesā tagline in the promo: āBrowse recommendations, and compare prices across stores.ā
Weāre no longer seeing the new website, with itās delightful flourishes (see the video below), when in Incognito.Ā
Google Shopping is closely aligned with Google Search and can be accessed from the āShoppingā filter. Thereās also google.com/shopping, with Google in 2021 deprecating the Android and iOS apps. In addition to filters, thereās a homepage experience for you to browse content.Ā
An official announcement about these announcements is presumably in the works.
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