To get to this cutting-edge experience, the search results will highlight a paid advertisement underscored by a unique blue button. By clicking on this button, you’ll be taken to a particular page where you can upload photos or other pertinent details, allowing the system to create customized suggestions designed to meet the buyer’s particular requirements.
Moreover, Google revealed the launch of brand profiles on search, created from details given by sellers via the Google Merchant Center. These profiles draw inspiration from the well-known Business Profiles seen on Google Search and Google Maps, acknowledging that more than 40% of online shopping searches refer to brands or stores.
Google plans to improve advertisers’ ability to be more creative by introducing new tools in Performance Max campaigns. These tools will allow advertisers to provide their brand standards, such as typefaces, colors, and images, which sophisticated AI algorithms will utilize to generate assets that align with the brand automatically. The goal of this integration is to make managing campaigns easier while maintaining the uniformity of the brand.