Google has struck a partnership with Magic Leap to develop mixed reality products, the companies announced on Thursday.
The aim is to combine Magic Leap’s optics hardware IP and manufacturing expertise with Google’s own immersive technologies and developer ecosystem to collaborate on extended reality (XR) technologies, the companies said in a blog post. The term XR encompasses augmented reality, virtual reality, and mixed reality technologies.
“We look forward to bringing together Magic Leap’s leadership in optics and manufacturing with our technologies to bring a wider range of immersive experiences to market,” said Shahram Izadi, vice president and general manager of AR/XR at Google, in a press release statement. “By combining efforts, we can foster the future of the XR ecosystem with unique and innovative product offerings.”