Saturday, November 9, 2024

Google may have a ChatGPT problem as users are subtly adopting AI-powered tools as their go-to search engines — but it could be eons before it becomes an actual threat

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What you need to know

  • ChatGPT is increasingly becoming a popular search tool among users.
  • A new study shows 8% (up 1% from the previous month) of poll participants use ChatGPT as their default search tool.
  • Google was recently deemed a monopoly in search and is now awaiting regulation.

Google’s dominance in search might be at stake with the rapid prevalence of generative AI tools like ChatGPT and OpenAI’s “temporary prototype” search tool, SearchGPT. Users are increasingly becoming more reliant on AI for their search needs. This news comes after Google was deemed a monopoly in search by Judge Amit Mehta in August.

But as it now seems, things on the search landscape are subtly taking a different direction. Even former Google Engineer Arvind Jain warned that the AI revolution is rapidly changing how people interact with the internet and search, and further claimed that the company had bigger fish to fry with AI search tools than its antitrust monopolist ruling and pending regulation.

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