Let’s face it: there aren’t many good options for a kids smartwatch.
Apple’s is great and lots of people like Verizon’s Gizmo Watch, but after that things sort of fall off.
Now, Google is stepping up with a highly capable smartwatch that aims to keep kids active, connected, and smartphone-free.
I’ve been testing the new Fitbit Ace LTE with my son and it’s clear that Google did their homework on this one. It’s targeted at kids 7-11.
“We asked ourselves, could we build a device that kids loved and parents loved?” said Anil Sabharwal, Vice President of Product Management at Google.
After spending time with the watch, I can say they’ve come pretty close to achieving that goal. The device makes it easy to stay in touch with your child, and I was surprised to discover just how active my kid is throughout the day.
The Fitbit Ace LTE comes with a snap-on bumper and fun, interchangeable bands. It’s also water-resistant.
“One of the first tests we insisted on is it has to pass the washing machine test” said Sabharwal.
One of the standout features is the built-in cellular connectivity. The watch doesn’t link to your phone or plan; instead, it uses Google’s Fi network. This allows you to call and message your child (and vice versa) and see their real-time location on a map.
It’s worth noting that since the device isn’t assigned a phone number, all calling and messaging must be done through the app. Trusted contacts will need to download the app as well.
This is a bit of an annoyance, but there’s also a benefit: no one random can call or text the device, which means no spammy “party invites” my kid gets on his “other” watch.
The Fitbit Ace LTE has built-in games designed to keep kids active. In fact, you can’t play them unless you move around first.
“They’re immersive, they’re fun. You are fishing. You’re dancing. You’re a chicken in a bathtub racing through space,” explained Sabharwal.
Google has put a strong emphasis on privacy with this device. Location data is deleted within 24 hours, activity data within 35 days and there are no third-party apps to download or install. Data is not used for ads or other purposes.
“It really truly is a device that’s been built with privacy and data minimization right at the forefront,’ said Sabharwal.
Overall, the Fitbit Ace LTE is an excellent way to keep track of and stay in touch with kids who might not be ready for a smartphone. It strikes a nice balance between connectivity and independence.
“And that’s what this device is all about, is growing independence for kids in a really healthy, fun way and strengthening those connections with family,” concluded Sabharwal.
The Fitbit Ace LTE costs $229, and cellular service is $10 per month. Google has a promotion running through August 31 where if you purchase the first year of service, you can get 50% off, or $60. Available at the Google Store and Amazon.