Wednesday, January 15, 2025

Google European Third-Party Review Boxes Are Algorithmic

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In some European regions, Google, likely because of the DMA laws, has to show review aggregated ratings from third-party sites. How does Google know which sites to take those reviews from? You would think Google has a trusted list of sites it would pick from but John Mueller of Google said, “These things tend to be algorithmic.”

Google’s John Mueller said this on Bluesky in response to a question that reads:

Google’s “Reviews” launched in EU a year ago, listing 3rd-party ratings. Allogarage was listed but vanished months ago. . Despite multiple inquiries, we have received no response explaining why this happened. Please investigate.

John Mueller replied:

These things tend to be algorithmic, so there’s nothing we’d be able to say about specific entries.

Here are screenshots of that box:

Google Eu Review Dma

Google Eu Review Dma Pack

You’d think these would be more manually selected but I guess not…

Forum discussion at Bluesky.

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