On Monday Google will go to trial to defend against claims filed by the Department of Justice (DOJ) about some of our advertising technology. In court, we will show that ad buyers and sellers have many options, and when they choose Google they do so because our ad tech is simple, affordable, and effective. In short — it works.
Ad tech helps people who want to sell something find someone who wants to buy it. It helps online publishers, content creators and bloggers make money, and businesses find new customers — which in turn keeps the internet free and open to use for all of us.
By picking winners and losers in a highly competitive industry, the DOJ risks making it more expensive for small businesses to grow and for websites and apps to make money. Let’s not break what’s working.
Here are the key points we’ll be making: