Google has released the August 2024 core update, which will take about a month to fully roll out. This update is not just a normal core update, but also takes into account the feedback it heard since the September 2023 helpful content update that seemed to have a negative impact on many small and independent publishers.
What Google said. “Today, we launched our August 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search,” John Mueller, Search Advocate at Google wrote.
Google said this update aims to promote useful content from small and independent publishers, after Google listened to feedback it received since the release of the March 2024 core update. “This latest update takes into account the feedback we’ve heard from some creators and others over the past few months. As always, we aim to connect people with a range of high quality sites, including “small” or “independent” sites that are creating useful, original content on relevant searches. This is an area we’ll continue to address in future updates,” John Mueller added.
He also said that this August 2024 core update “aims to better capture improvements that sites may have made, so we can continue to surface the best of the web.”
Guidance updated. Google has posted several updates to its help page about core updates. This updates includes more in-depth guidance for those who may see changes after an update, Google explained.
More details. Google told us we should expect a core update soon, after many publishers have become concerned and anxious for the next update.
Since then we have seen a tremendous amount of Google search ranking volatility without a confirmation from Google on a core update or any update of its kind. In fact, this morning, I posted about even more intense Google Search ranking volatility on the Search Engine Roundtable.
What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. Google has not really given much new advice here.
- There aren’t specific actions to take to recover. A negative rankings impact may not signal anything is wrong with your pages.
- Google has offered a list of questions to consider if your site is hit by a core update.
- Google said you can see a bit of a recovery between core updates but the biggest change would be after another core update.
In short, write helpful content for people and not to rank in search engines.
- “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those that might not be ranking as well, we strongly encourage reading our creating helpful, reliable, people-first content help page,” Nelson explained.
Previous core updates. The previous core update was the largest core update, according to Google, and was named the March 2024 core update, which started on March 5, 2024 and completed 45 days later on April 19, 2024.
Here’s a timeline and our coverage of recent core updates:
Other updates. We did have a spam update between the last core update and this core update. It was the June 2024 spam update that started on June 20, 2024 and took 7 days to finish rolling out, completing on June 27, 2024.
Why we care. Many sites are hoping, and have been hoping, to see improvements with the last core update ever since the September 2023 helpful content update rolled out. Most, if not all, of those sites that were hit in September did not see recoveries. They were hoping to see recoveries with the March 2024 core upset, but did not.
Now, with this August 2024 core update, many of those sites hit by previous updates will be watching closely to see if their sites recover over the next few weeks.