Google has announced some new options to help retailers integrate its advancing generative AI tools, which it’s showcasing at the 2025 National Retailers Federation (NRF) Big Show, being held in New York this week.
First off, Google’s looking to make it easier for retailers to utilize AI agents, powered by its gen AI systems, which can help brands boost sales opportunities through guided assistance.
This is an example of an enterprise AI agent built with Google’s tools, and the kinds of functions that these systems can facilitate, based on templates and off-the-shelf options.
And now, it has retail-aligned bot options as well.
As per Google:
“Retailers can now use AI agents to personalize the customer experience by offering tailored product recommendations, answering questions in real-time and guiding shoppers through the buying process. AI agents can also streamline operations by automating tasks like inventory management, customer service and even loss prevention, allowing employees to focus on higher-value work.”
Google says that retailers can now build their own AI agents via Google Agentspace, a creation platform that helps companies build custom AI bots.
And given the advancing adoption of AI, this could soon become an expectation among shoppers, that they’ll be able to ask questions, and get guidance, almost instantly, via advancing AI tools.
As such, it may well be worth considering whether you can create an AI agent that aligns with your branding and sales efforts, and Agentspace may present you with the tools you need to do just that.
Google says that it’s also rolling out new enhancements for its Vertex AI Search for Commerce module, to help improve these experiences, while it’s also added new advancements to its image-to-video and image generation tools, providing retailers with more options to improve business operations.
Finally, Google has also announced some new AI development partners to assist more businesses in integrating its new AI tools.
“Shopify, Revionics, LiveRamp, Revieve and Eagle Eye are helping retailers transform marketing with AI-powered technologies that personalize campaigns, improve customer insights and make the most of ad spending. Bloomreach, BigCommerce and Quantum Metric are also helping retailers create seamless shopping experiences across all channels.”
So now, you have more experts, and expert tools, to assist in effective AI integration, which will make it easier for more businesses to incorporate Google’s advancing AI tools into their workflow and customer interface.
Some interesting considerations, which will enable more brands to maximize the effiiciency, and opportunities, of generative AI.
You can read more about Google’s AI updates from the NRF Retail Big Show here.