Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer.
Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.
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But the Brand Report simplifies things dramatically. It consolidates data from multiple tools, giving you a centralized hub for analyzing key performance indicators (KPIs) and understanding how your campaigns perform across demographics.
Here’s the lowdown:
- Consolidated data: The report brings together crucial metrics in one place, eliminating the need to jump between different reports.
- Granular insights: You can easily filter results by age, gender, and other key demographics to gain a deeper understanding of your audience.
- Easy access: The Brand Report is conveniently located within the Google Ads dashboard under “Insights and reports.”
Why we care. The Brand Report solves a major pain point for brand advertisers. By providing deduplicated metrics, you can:
- Clearly see who you’re reaching across all your campaigns.
- Identify potential overspending on the same audiences.
- Make faster, more informed decisions about your brand advertising investments.
Important considerations:
- Current limitations: The Brand Report is currently available only at the single-account level. It also has limitations on the number of campaigns and the data timeframe.
- Excluded campaign types: Search, Shopping, and Performance Max campaigns are not currently supported by the Brand Report.
What’s next?
While the initial release has some limitations, the Brand Report represents a significant step forward. Keep an eye out for future updates that include support for additional campaign types, such as Search, Shopping, and Performance Max.