Thursday, January 9, 2025

GOOGL Adds AI Features to Google TV: To Buy or Not to Buy the Stock?

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Alphabet GOOGL is leveraging AI to attract new clients, win larger deals and deepen product adoption among existing customers. GOOGL is adding AI features to its Google TV devices through its Gemini models.

The latest AI enhancements, set to be rolled out later this year, will help users interact with Google TV more intuitively. Searching through media has become easier, with users now being able to ask questions about “travel, health, space, history and more, with videos in the results for added context.”

Alphabet has been adding new features to Google TV, the latest being the new Google TV Streamer, a new home panel that allows control of compatible smart home devices, and a new sports page in the For You tab that brings all sports content into one place.

Alphabet’s Gemini models are currently used by more than 2 billion users monthly across products and platforms. Gemini comes in four sizes, forming a versatile model family that runs efficiently on everything, from data centers to devices.

GOOGL has been expanding its AI proficiency through the frequent update of its models. In December, Alphabet unveiled Gemini 2.0, its most capable model that powers AI agents.

PaliGemma 2, GOOGL’s latest version of the tunable vision-language model (VLM), built on the performant Gemma 2 models, is another step forward in strengthening AI footprint.

Gemma is the result of the same research and technology GOOGL used to develop Gemini models. PaliGemma 2 models can see, understand and interact with visual input. The VLM can read long captions and generate detailed, contextually relevant captions for images.

GOOGL continues to invest in state-of-the-art infrastructure to support its AI efforts globally. It is leveraging AI to improve the coding process, and more than 25% of all new code at Google is currently generated by AI.

The integration of Generative AI (Gen AI) technology into the search engine is benefiting Google Search. Large Language Models, coupled with multi-search and visual exploration features, are continuously improving the search results.

New AI-powered enhancements, such as AI Overview, Circle to Search and advanced features in Lens, are improving user experience. AI Overview currently reaches more than 1 billion users monthly, and engagement levels are quite strong. The integration of ads within AI Overviews bodes well for Alphabet’s monetization efforts.

Circle to Search is now available on more than 150 million Android devices, with people using it to shop, translate text and learn more about the world around them. Lens has become the fastest-growing query type due to its ability to help in product discovery and shopping. 

Alphabet is leveraging AI and Gen AI to boost Pixel’s features. The devices run on Google Tensor G4 chips, which help bring the Gemini Nano with Multimodality, Google’s latest on-device AI model.

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