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There isn’t a day that goes by without a celebrity releasing a new brand collab, but 2024 is an Olympics year — so we’re getting the best in athletic talent and style teaming up for some seriously eye-catching drops. Since the games began on Friday, July 26, Paris has seen a never-ending conga line of athlete-fronted collabs and “spotted using this sunscreen”-type sightings, with new official Team USA collections releasing faster than you can say “red, white, and blue.”
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Brands are moving as quick as the 100m dash to put their best foot forward in the Olympics merch market, and while some go for the gold, others are decidedly flops. But the best Olympic games collaborations have something for everyone, whether you want to wear something festive to a viewing party, or you’re a stay-at-home sports fan whose patriotic spirit only springs up every four years. There’s a whole host of summer Olympic capsules and sport collaborations, from Team USA member Suni Lee’s LoveShackFancy’s flag-inspired dresses, to Skims outfitting Olympians with comfort-first swimsuits, bras, underwear, and more. But there’s also Olympian-beloved skincare and recovery tools that’ll get you match-ready, even if you’re not a superstar athlete.
As the athletes step out on the court, track, and field in their crisp, new uniforms, you too at home can manifest gold medal style — read on for the most best Olympic collaborations we’ve spotted so far.
What Are the Best Olympics Fashion and Merch Collaborations?
While brands like Nike are the sponsor for Team USA’s competition uniforms, and Skims has partnered with the team to provide loungewear and underwear for rest days in the Olympic Village, some athletes have direct brand partnerships for the Paris games. So if you see them repping a certain sneaker or pair of press-ons, don’t be surprised, but we’ve combed through what the athletes are repping this year to find the brands worth buying from.
SIMONE BILES
Athleta Anthem Collection
Simone Biles and Katie Ledecky, the most decorated athletes in women’s gymnastics and swimming, have partnered with Athleta this year for their “Power of She” campaign, which “connects, celebrates, and empowers game-changing women.” Athleta’s Anthem collection includes leggings, track jackets, and sweatshirts emblazoned with the phrase “Find Your Movement.” We love this quarter zip sweatshirt, made from a cotton/poly blend with stretch for ease of movement.
SUNI LEE
LoveShackFancy x Cotton Collection
As the reigning All-Around Gymnastics champ helping Team USA to a gold medal, Suni Lee is the face of LoveShackFancy’s latest capsule drop. The Cotton x LoveShackFancy Americana Collection pairs soft, feminine aesthetics with Cotton Incorporated’s versatile, ready-to-move fabrics. “I was so excited when LoveShackFancy and Cotton asked me to be a part of their Americana campaign,” Lee says, in a press release. “I love the fun and girly designs and the use of cotton fabrics allows me to stay comfortable on and off the mat. The styles and colors of this collection are perfect for summer celebrations.”
JAGGER EATON
Cariuma The Valley Skate Shoes
$149
Jagger Eaton wore his signature kicks, Cariuma’s “The Valley”, to take the Silver medal at this mornings Paris Olympics Men’s Street skate competition. These skate shoes were inspired by basketball silhouettes from the Nineties, and are crafted with consciously sourced leather. The all-terrain medalist had previously helped design another skateboarding shoe (The Valley Pro Premium) that featured red, white, and blue detailing and were made with materials for a better boardfeel and a longer lifespan.
TEAM USA
Ralph Lauren x Team USA Collection
While Ralph Lauren has outfitted Team USA for the Olympic Opening and Closing Ceremonies for the past eight Olympic Games, but it’s there line for civilians where some of the best style can be found. Ralph Lauren’s flag bearer polo shirt is made in the USA from American cotton and will be worn by the athletes during the August 11 closing event. While several of sizes are selling out fast, Ralph Lauren’s Team USA shop has other styles still in stock.
KELLY CHENG & SARA HUGHES
Block Star Daily Mineral SPF 30
$24
As seen on pro beach volleyball players and Olympians, Kelly Cheng and Sara Hughes, this SPF is perfect for all skin types on and off the court. The lavender scented, silky 100% sheer mineral sunscreen blends in effortlessly for superior daily protection. The universal tint also provides sheer finish and helps to blur pores and imperfections. These aren’t the only Olympians who’ve been seen sporting Bliss, either — World champion gymnast Jordan Chiles uses the Lemon & Sage Body Butter to beat dry skin.
SUNI LEE
Kiss Salon X-tend LED Soft Gel Nail System Starter Kit
$22.99
Champion gymnast Suni Lee was spotted in the initial qualifying round wearing this exact Kiss Salon X-tend Nails in the style Pure, which costs just $22.99. You can get Lee’s same look — an almond-shaped nail with a French manicure — cured using an LED lamp, and they can last up to 14 days. Lee’s nails first caught everyone’s eyes during the 2020 Summer Games in Tokyo, and the 21-year-old has since become an ambassador for Kiss’s Salon X-tend collection.
JESS LONG
TheraFace Mask
$599
Ahead of her sixth appearance at the Paralympics, gold medalist swimmer Jess Long has teamed up with Therabody again to show how she maintains her beauty routine while spending hours a day in the pool — with the TheraFace Mask. While chlorine can dry out or irritate your skin, Jess has said she uses the mask to rejuvenate her skin post-swim and use red light therapy to help with collagen production and reduced inflammation. Long has also credited the Theragun Elite for helping her shoulder pain and “save[ing] her swimming career”.
LEBRON JAMES
The Shop Men’s Grooming and Skincare
LeBron James has all eyes on him playing for Team USA Men’s basketball, but also as the flag bearer during the Olympics Opening Ceremony in Paris, France. As for how he’s looking his best, he’s likely getting help from his own brand, The Shop. Launched in April of this year, The Shop is his Walmart-exclusive men’s grooming and skincare brand, with every piece in the collection retailing for a budget-friendly $9.97. It includes all the gold medal-winning essentials you need for your skin, beard, and hair.
ABBEY WEITZEIL
Face Reality Skincare
Even Olympians experience acne and skin challenges, and three-time Olympian and four-time Olympic swimming medalist Abbey Weitzeil has been super open about her own struggles. She’s tried the Face Reality Clear Skin Method (which includes a combo of professional-grade, acne-fighting products and guidance from a Certified Acne Expert) for herself to help transform her skin. Not sure where to start? Face Reality offers skincare starter kits with products that’ll help soothe and hydrate your skin without clogging pores.
NOVAK DJOKOVIC
Waterdrop x SILA Electrolyte Hydration Cubes
$41
While Olympians all have their preferred bevvies of choice (Olympic track and field athlete, Gabby Thomas loves the buzzy functional soda Olipop), these chic hydration cubes have been beloved by elite tennis players recently, including Novak Djokovic, Andrey Rublev, Cameron Norrie, and Elina Svitolina. You can sip on a range of eco-friendly solutions, from effective sugar-free hydration cubes to stylish water bottles, including this recent collab with Djokovic’s brand SILA. These cubes feature a higher level of electrolytes for better replenishment and recovery, each cube conveniently proportioned so you can drop them into your water bottle on-the-go.
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