Like holiday gifting season, our Gifts We Love awards are here! We curated 100 of our top gift picks that we can’t wait to give (or receive) this season.
To spotlight a selection of our 2024 winners, Shop TODAY editorial director Adrianna Brach stopped by Studio 1A with the award-winning finds your loved ones will want to unwrap. Not only do we have the ultimate wishlist prepared for you, but we even managed to secure exclusive savings on some of our favorite picks, too.
Keep reading to browse presents for everyone on your list, unique stocking stuffers and more gift-worthy finds from brands like Kindle, BonBon, Lands’ End and more. And check out. the full list.
Gifts We Love seen on TODAY
Kindle Colorsoft Signature Edition
Whether they’re looking to go paperless for the first time or are due for an upgrade on their e-reader, our editors say this is the gift to get the bookworm in your life. Not only is this the fastest Kindle ever, according to the brand, but it’s the first color version. So, you can now browse a library of vibrant covers in high-contrast, easy-on-the-eyes color.
Legacybox Starter Kit
We all have that box of old home movies, tapes and film photos lying around a house or storage unit somewhere. Rather than let it collect dust, why not clear out the clutter and preserve those memories? Legacybox takes all of these archives and digitizes them so you can share with friends and family.
“It’s so easy — you just fill the box with your old mementos and mail it to Legacybox with the pre-paid shipping label,” Brach explains. “Then, they take that analog media and digitize it carefully by hand. You get back not only your box and all of your stuff, but also a digital archive to instantly stream, play and share the memories!”
Get up to 72% off now through Nov. 21 with our exclusive code: TODAY
Uniqlo HeatTech Ribbed Beanie
This knit hat for men and women is the ultimate practical gift. The classic ribbed knit design is made to trap warmth and keep you cozy. At under $15, it comes in a bunch of cute colors. We also think it makes a fool-proof gift to bring to a white elephant exchange.
Artifact Uprising Pressed Glass Photo Ornament
Adding a new photo ornament to the tree each year is such a sweet tradition, and Artifact Uprising has just the thing. Choose between a circle or oval brass frame with tempered glass that displays a photo on both sides, so your precious memory is visible from just about any angle. It’s tied off with a gorgeous grosgrain ribbon that won’t poke at any fingers and looks festive.
Get 20% off sitewide now through Nov. 21 with our exclusive code: TODAY
Rifle Paper Co. Porcelain Monogram Mug
‘Tis the season for warm beverages, and whether your giftee is into tea, coffee or hot cocoa, a personalized mug is a sweet and easy go-to. This floral porcelain monogram mug is a collectible piece that holds a generous pour. You can get their initial or gift a set with someone’s last initial. Not to mention, it makes a fantastic stocking stuffer.
Get 30% off sitewide now through Nov. 21 with our exclusive code: TODAY
Cyy Karaoke Machine
For any kids or music lovers in your life, there’s no better gift than a karaoke machine. This one has two microphones that work wirelessly with Bluetooth to connect to the speaker. According to the brand, this set does it all: it’s a speaker, microphone, radio, media player and even a guitar amplifier in one. Weighing in at under five pounds with a handle and removable shoulder strap, it’s portable enough to bring the party anywhere.
Brach’s pro tip? Just keep the microphone pointed away from the speaker to avoid any feedback.
Gifts We Love seen on 3rd Hour of TODAY
Quince Mongolian Cashmere Crewneck Sweater
Quince Mongolian Cashmere Crewneck Sweater
Brach says a cashmere sweater is the ultimate winter luxury, and we found options for men and women that won’t break the bank. One of our editors says this is her go-to gift, since it’s under $60. It’s got a classic shape with ribbed cuffs, hem and collar and comes in a ton of colors.
Tommy John Second Skin Sleep Pant
Sometimes, a festive pair of pajamas is all you need to get in the holiday spirit. This pair from Tommy John is so soft, some reviewers say that they hardly feel like wearing anything at all — hence the name second skin! Plus, they’ve got pockets, come in twelve colors and are available in three inseam lengths.
Get 40% off now through Nov. 21 with our exclusive code: TODAY
Dream Master LED Magnetic Pickup Tool
While this is obviously a perfect stocking stuffer for the handyman of the house, Brach thinks everyone should have one of these. The super bright LED flashlight has a bendy neck, so you can point it almost 360 degrees and shed light wherever it’s needed. Plus, the base and end are magnetic, so you can pick up pins, washers, screws, bolts and more whenever you could use a third hand. Plus, batteries are included.
BonBon Medium Gift Box
This Swedish candy completely took over social media in 2024 — and now you can get the buzziest candy of the year delivered straight to your door for the foodie in your life, no passport required. Fans are obsessed with the sour, chewy candies, but there are sweet mixes, licorice, gluten-free options and more to satisfy any sweet tooth. They also have a wide variety of vegan and gluten-free treats,
Jellycat Amuseables Croissant
Speaking of internet-viral… Jellycat is the “it” plush to have this year. The British toy brand has been making waves on social media for its line of stuffed toys modeled after inanimate objects. Brach’s pick? This adorable smiling croissant. J’adore!
Goopaw Kids Selfie Digital Camera
This winner comes straight from Brach’s 3-year-old daughter’s favorite toys list. It’s a kid-friendly digital camera designed for ages 3-8 and it comes with an SD card and card reader so you can download the photos and share with grandparents, friends and more. Don’t be fooled by the compact size — the brand says it can zoom up to 8x and can film 1080p video, making it a surprisingly advanced little gadget.
Little Tikes Story Dream Machine
Another Brach-approved winner is the this hot toy that brings storytime to life. It comes with three stories that little ones can watch, listen and read along with, thanks to a projector, colorful lights and sound effects. When story time is over, it doubles as a white noise machine and nightlight to help kids fall fast asleep.
Gifts We Love seen on TODAY with Hoda & Jenna
Land’s End CashTouch Shawl Wrap
This layer is a no-brainer gift for the person who’s always cold. It’s basically part shawl, part wrap — the perfect hybrid piece to drape around your shoulders and cozy up in — and one-size fits all, so a great gift for all. We like that it’s anti-static, comes in six colors and personalizable with a monogram or embroidery on the brand’s site.
Names For Good Blue Porcelain Floral Bracelet
Friendship bracelets have come back in a big way this year, but these days, they don’t have to look like the kind you wore back in middle school. Brach loves this elevated take on the trend that you can personalize to say whatever you’d like (up to 10 characters). The porcelain floral beads feature an elegant chinoiserie pattern and you can opt for your choice of 14K gold filled or sterling silver end beads.
Get 20% off bracelets sitewide now through Nov. 21 with our exclusive code: TODAY
Nest Custom Votive Trio Set
Homebodies rejoice: It’s candle season! Score a festive boxed trio of votives for the candle collector in your life, choosing your three from more than 20 bestselling and seasonal scents the brand offers. Whether you gift them as a set, split them up for stocking stuffers or keep them for yourself, the beautiful etched glass votives are a lovely way to try new scents without committing to a full-sized candle.
Papier Rise and Shine Gratitude Journal
The holidays can be a reminder that there’s so much to be grateful for, but sometimes it’s easy to forget when day-to-day life gets busy. Carve out some time to put your appreciation on paper with this gratitude journal. It features daily prompts, monthly check-ins, uplifting affirmations, activities, mottos and more. Because we could all use some more positivity in our lives, right?
Get 20% off gratitude and wellness journals sitewide now through Nov. 21 with our exclusive code: TODAY
West & Willow Personalized Throw Pillow
West & Willow Custom Shaped Pet Portrait Pillows
This holiday season, don’t forget about the pets — they deserve a little something too! This personalized pet pillow ensures the furry family member is on display on your couch or armchair. How it works, Brach explains, is you send in a picture of your pet that gets hand-illustrated by a digital designer, so you get a totally custom design, then you choose your pillow size and whether you’d like your pet’s name included.
“I have a portrait from this brand of my little guy Rocco,” gushes Brach. “My daughter loved it so much we put it in her room!”
Get 25% off sitewide now through Nov. 21 with our exclusive code: TODAY
More Gifts We Love
Anthropologie Gold Monogram Ornament
Add some shine to the tree with this ornament that’ll let them leave their mark. Get a few and spell out a last name or festive word or you can keep it simple and gift them their initial.
Hex Bots Wall Crawler Gecko
This is one of the season’s hottest toys. With its LED red eyes and ability to crawl up walls, this remote-controlled gecko allows kids (or kids at heart!) to spook the family and add a dose of fun to the household.
Londontown Illuminating Essentials Mini Set
This at-home kit will give your nails an easy upgrade. This set of “nail concealers” are like a real-life filter for your nails, making them look stronger, brighter and healthier. It’s like your nails, but better!
Uncommon Goods Custom Message Shortbread Cookies
Looking to fill their heart and their stomach this season? This gift will do the trick. Each box comes with 24 cookies customized with your choice of text (maximum three lines and 12 characters per line).
Anna Zuckerman Julie J Hoop Earrings
Give the gift of everyday sparkle with these dainty earrings. Perfect for occasions but small and lightweight enough to get away with wearing everyday, these are a stellar choice for the fashionista in your life.
Get 50% off now through Nov. 21 with our exclusive code: TODAY50
The Skylight Frame
We can’t always be with our loved ones, but thanks to technological innovation and this cool gadget, you can keep them updated. Simply send photos to display those memories in this digital photo frame in real-time, wherever they are.
Get 20% off the 10-inch Skylight Frame now through Nov. 21 with our exclusive code: TODAY
Keurig K-Brew + Chill
Good news for fans of iced coffee: Keurig’s first-ever brewer that can crank out a cup of ice-cold coffee in mere minutes is here! It can brew hot beverages, too, giving you plenty of options for your morning cup. To state the obvious, our coffee-obsessed editors couldn’t be more in love with this innovative new launch.
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Meet the experts
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds that are worth shopping, according to our high standards.
How we chose
Our Gifts We Love list is truly authentic and representative of our editors. Like with all of our awards, every product we recommend we will have physically interacted with and can stand behind. And, as Shop TODAY, we are here to serve our audience first-and-foremost, so we always keep price point and affordability in mind.
We reviewed the products we pitched the same way we have with our past awards: quality, value and satisfaction. Editors pitched products that they have either been gifted, hope to be gifted or have gifted in the past, keeping all of our products purely holiday to create excitement around the gifting season.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
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