AGAWAM, Mass. (WGGB/WSHM) – Geissler’s Supermarket in Agawam has partnered with popular grocery technology company Instacart to incorporate their new ai-powered shopping carts in all their store locations, including right here in western Mass. To tell us more about this new technology, we stopped by to learn how it works and to see how it’s helping shoppers.
“When you start shopping you can take an item and just drop it in the cart. You’ll see the item appear here. It gives you the subtotal,” Geissler’s Supermarket President and CEO Robert Rybick explained.
Geissler’s customers will now have a more customized experience while shopping, using Instacart’s new artificial intelligence-powered smart carts to help finding items on their grocery lists be more convenient and cost effective.
Rybick shared with Western Mass News how customers have been responding to it.
“We’ve had a lot of early adopters and when people get a chance to try it, they really find it useful in their shopping experience,” he said.
Geissler’s is the first supermarket in Connecticut and in western Mass to replace most of their traditional shopping carts with these new designs called Caper Carts. While they are still fairly brand new, Rybick wants to encourage customers to step out of the norm and take them for a spin.
“We’ve had the new carts for a couple months now and in all locations and we’re starting to see consumers adopt them. We’ve had some awesome promotions to incentivize people to try them so you can get $10 off the first two orders.”
These caper carts feature an interactive screen that engages with shoppers in real time, tracking their spending, providing a fast cashout option, and offering direct access to store deals in sync with their Geissler’s loyalty program. The screen also brings up relevant product recommendations on displays offering the customers a wider variety of options to choose from in the store.
“When you’re trying to buy that toothpaste item, and you don’t know if the whitening or the tartar control is the right one you can actually picture and then you can verify. It’s the right item when you put it in the cart and see that it rings up properly,” Rybick told us.
Rybick also explained how Caper Carts are able to identify items as soon as you put them in the cart, completely transforming the traditional shopping experience, allowing customers to bag as they shop and pay from wherever they are in the store.
“It allows them to kind of shop at their leisure with the tap and pay feature and they can actually check out on the cart and simply walk out the store,” he claimed.
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