Marketplace advertising platform Pacvue is offering a new integration to Walmart’s retail media network.
Pacvue has rolled out Walmart Display Campaign Management, a service that enables advertisers to create and manage their onsite display campaigns for the Walmart Connect retail media network (launched in 2021 as a revamped version of the Walmart Media Group)directly through the Pacvue platform.
The new campaign management solution leverages Pacvue’s existing integration with Walmart Connect to streamline workflows and provide advanced audience targeting tools and reporting insights.
“We are thrilled to provide our clients with this new display ad functionality to expand their advertising efforts on Walmart,” said Melissa Burdick, co-founder and president of Pacvue. “With our new Walmart Display Campaign Management solution, advertisers now have the ability to reach shoppers at critical points in their shopping journey across multiple ad formats through one centralized place for a seamless experience.”
Pacvue was previously selected as a beta partner for Walmart Connect’s display advertising API functionality, giving advertisers on its platform immediate access to Walmart’s onsite display self-service ad offering.
Now, advertisers can create and modify campaign attributes, item sets, creatives, and audience targeting directly through Pacvue’s integration with Walmart Connect. Batch updates streamline modifications across multiple campaigns, with the goals of saving time and reducing manual errors.
Leverage Walmart’s first-party data, advertisers can target behavioral, contextual and demographic segments, tailoring campaigns to reach frequent buyers, first-time customers and lifestyle-specific personas.
The solution also delivers integrated reports offering data on audience engagement, campaign effectiveness and sales impact. In addition, it offers features to optimize workflows such as budget management, dayparting and campaign rules.
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