Wednesday, October 9, 2024

Fujikura celebrates three decades of shaft innovation and performance

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Fujikura is celebrating its 30th anniversary this year, marking three decades of innovation, performance and dominance in the golf shaft industry.

A Legacy of Milestones
Since the inception of its American headquarters in 1994, Fujikura Composites America has been at the forefront of design and development to produce the world’s best golf shafts. Within a few short years, the company set a new standard in the golf shaft industry. Through various product iterations and ground-breaking advancements, Fujikura earned the trust of golfers at every level, from weekend warriors to the world’s best players.

Fujikura Ventus Blue

Here are some highlights in that 30-year timeline:

  • 1998: The iconic Speeder 757 debuted on the PGA Tour, instantly becoming a game-changer for performance wood shafts.
  • 2000: The Speeder 757 became the #1 Driver and Wood shaft on the PGA Tour in 2000, solidifying Fujikura’s place among the elite in the golf world.
  • 2001: Fujikura shafts captured their first Major championship titles, with innovative designs like the Prototype 70 (later Vista Tour 70) and Vista Pro 90.
  • 2003: Fujikura celebrated its first win at Augusta, using the Speeder 757, along with another two Majors Championships that year.
  • 2010: The introduction of ENSO technology revolutionized shaft design with cutting-edge 3D motion capture and analytics, furthering Fujikura’s leadership in shaft engineering.
  • 2019: Fujikura introduced its groundbreaking VENTUS shaft with VeloCore technology, setting a new standard for speed and stability in performance wood shafts.
  • 2020: VENTUS Red and Black completes the VeloCore launch, and VENTUS Black records its first Major victory at Augusta. 
  • 2022: VENTUS TR is introduced to the VENTUS line-up and Fujikura wins another three Majors in one season for the second time. 
  • 2023: AXIOM iron shafts are launched, integrating VeloCore technology into an iron shaft for the first time in the brands history. 
  • 2024: Fujikura ushers in the next generation of the VENTUS series with VeloCore+ technology. Alongside another Major win and Tour Championship title, Fujikura launches the new PRO Series, continuing the legacy of innovation and performance.

Tour Dominance
Throughout their history, Fujikura shafts have played a pivotal role in capturing countless victories and Major championships. From the early success of the Speeder 757 to the modern dominance of VENTUS, Fujikura has been trusted by professionals for over 20 Major championships and countless professional Tour wins. Finishing the 2024 season as the #1 Driver and Wood shaft on Tour for the second year running, Fujikura continues to cement their legacy as the shaft of choice for the best players in the world. 

Acknowledging 30 years of performance
“We’re incredibly proud to celebrate 30 years of excellence,” said David Schnider, President & CEO of Fujikura Composites America. “From the earliest days of our journey to the latest in shaft technology, Fujikura has always focused on delivering performance through innovation. We are deeply grateful to the golfers, pros, retailers, and our Fujikura Charter Dealers who have supported us over the years. As we look ahead, we’re excited to continue pushing the limits of what’s possible in golf.”

A Vision for the Future
In addition to celebrating past achievements, Fujikura looks forward to the future with the launch of the advanced VeloCore+ technology in the 2024 VENTUS Red, Blue, and Black shafts.

This cutting-edge technology offers golfers even greater stability and speed, offering further incremental improvements to the established VENTUS name. Additionally, the recently launched PRO Series line will provide club fitters with another versatile shaft series, building on Fujikura’s established and proven product history of custom bend profiles. 

Contributing to some of the greatest moments in golf over the past 30 years, Fujikura continues to lead the way as the number one performance golf shaft brand. Evidenced by a proven track record of outstanding Tour performance and Major milestones, over their 30-year history these trusted products have filtered though to the bags of thousands of golfers all around the world. From aspiring amateurs to elite-level professionals, Fujikura has consistently shown their extensive shaft line-up can benefit golfers of all skill levels and abilities. 

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