The modern world has a day for every occasion, a day to celebrate and cherish the special moments, from valentine’s Day to Cyber Monday to Halloween each day has its own charm. But do you know there is a day for sad singles to rejoice in their own company? If you are wondering what that day is, you are at the right place, read on!
Concerning revenue, the day has overtaken Black Friday and Cyber Monday, as per reports.
The celebration of singlehood has changed the international shopping frenzy with special promotions and massive discounts by e-commerce platforms.
Its Origin
Singles Day was originated in the 1990s in China when students at Nanjing University picked 11/11 to celebrate being single and it a symbol of individuals standing together as this date consists of four Ones (11/11). Over the years it became a fun way of honouring singlehood.
Alibaba, a Chinese e-commerce giant transformed this occasion into a shopping event, by encouraging people to treat themselves with something special on this day. The idea gained a grip very quickly and with each year Alibaba broke its sales records.
The rapid rise of Singles Day is largely driven by major e-commerce platforms like Alibaba, JD.com, and, more recently, international giants like Amazon. Alibaba’s annual Singles Day sales event features discounts, flash sales, and pre-orders, turning it into an essential shopping occasion for consumers and a crucial date for retailers.
Singles Day in India
Singles Day is not as mainstream in India as Black Friday and Cyber Monday, but major e-commerce websites like Flipkart and Amazon have started doing promotions by offering huge discounts to attract urban Indians.
Indian brands are recognizing the opportunity of Singles Day to reach a wider audience, especially the people who want to buy budget-friendly products. They are even giving huge discounts on various products.
Apart from shopping, the idea of self-love, treating oneself, and focusing on indulgence resonates with the younger audience. This theme of Singles Day helps brands capitalize on it by promoting such ideas of gifting oneself.