After a decade at BerlinRosen, senior vice president Shruti Sehgal is leaving the PR firm and has teamed up with former UTA Ventures executive Kosha Eisenberg to launch The Moonshot Company, a consulting firm that will specialize in BIPOC-founded brands, multihyphenate talent from Hollywood and the influencer space and investors focused on equity.
TMC already has work lined up, including driving entertainment and talent strategy for Joe Biden’s presidential reelection campaign. Both founders have experience in this space – Eisenberg is currently a senior advisor to the Biden campaign, while Sehgal was a campaign manager and speechwriter for the nonpartisan group Patriotic Millionaires, which supported Barack Obama’s presidential reelection. Their other clients include the social impact firm Propper Daley, Channing Tatum’s Free Association banner, Nigerian-born sisters Doreen and Joan Caven (streetwear label Pop Caven, digital media brand #TheGirlsLikeMe) and climate innovation engine Riffle Ventures.
Eisenberg spent ten years at UTA, first as an agent in the television literary department before moving to the Ventures side. She most recently served as managing director and deputy COO of Pendulum, the $200 million investment platform from former Obama advisor Robbie Robinson for founders of color, where she brought in chili crisp brand Fly by Jing and sat on the boards for Clare and A Kids’ Company.
Pendulum was one of Sehgal’s BerlinRosen clients, which also included Samsung, Citibank, General Assembly, The Adecco Group, Patricof, Will and Jada Smith’s Westbrook, Killer Mike’s Black-led digital bank Greenwood and OurX. She began her career as an editorial assistant at Vanity Fair.