Helping people discover content from the web remains central to our approach, and with AI Mode we’re making it easy for people to explore and take action. With the model’s deep information retrieval, people can better express what they’re looking for — with all their nuances and constraints — and get to the right web content in a range of formats.
Testing in Labs
We’ve been getting feedback internally and from trusted testers, and they’ve found AI Mode incredibly helpful– they particularly appreciate the speed, quality and freshness of responses.
Now, we’re expanding our testing with a limited, opt-in experience in Labs. This experimental approach helps us learn what’s most helpful and improve rapidly with feedback from people who are most eager to try it out.
AI Mode is rooted in our core quality and ranking systems, and we’re also using novel approaches with the model’s reasoning capabilities to improve factuality. We aim to show an AI-powered response as much as possible, but in cases where we don’t have high confidence in helpfulness and quality, the response will be a set of web search results. As with any early-stage AI product, we won’t always get it right. For example, while we aim for AI responses in Search to present information objectively based on what’s available on the web, it’s possible that some responses may unintentionally appear to take on a persona or reflect a particular opinion.
In this next testing phase, we’ll address these types of challenges and also rapidly make changes to the user experience based on the feedback we get. We’re already working on new capabilities and updates, like adding more visual responses with images and video, richer formatting, new ways to get to helpful web content and much more.
Starting today, we’ll begin inviting Google One AI Premium subscribers to be the first to try out this experience in Labs. We look forward to the feedback, and stay tuned for more!