Monday, December 23, 2024

Editors shop on Amazon, too! These are the 12 fashion brands we swear by

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You can always count on Amazon to have — quite literally — anything you need. Whether you’ve been living under a rock, you’ll know that the mega-retailer is inundated with fashion for every type of budget and style. And our editors and TODAY readers can’t get enough of it.

That’s why we’re highlighting some of the most popular brands that Amazon has to offer. From tried-and-true styles to customer-loved finds, we sourced our favorite dresses, shoes and more from Zesica, The Drop and more bestselling Amazon brands.

So, if you’re hoping to score some final summer looks or hoping to stock up on transitional fall wear, the following Amazon brands are loved by readers, editors and shoppers.

Favorite Amazon clothing brands | Favorite Amazon shoe and accessory brands | How we chose

Favorite Amazon clothing brands

Zesica Short Sleeve Crewneck

Shop TODAY editors love Zesica for its trendy dresses and affordable, and elevated basics. This crewneck from Zesica is a great option for your transitional seasonal wardrobe. It’s made with a lightweight, knit fabric and is offered in nearly 20 shades.

Amazon Essentials High-Rise Skinny Jeans

Amazon has its own brand of affordable basics, cardigans, sleepwear and more. A few editors own a variety of staples from the retailer’s clothing brand, and our editorial director, Adrianna Brach says she always looks out for their deals during big sales.

If you’re looking to upgrade your denim for fall, these skinny jeans are under $30. “They fit like I want, they are comfortable they wash up great, they look great — what more could you want in a pair of jeans!” says one reviewer.

Blooming Jelly V Neck Ruffle Top

Shop TODAY editors love this brand for its flattering tops and comfortability. And one contributor says this flowy option “instantly upgrades your look.”

“It has a flattering V-neck that’s not revealing, cute open ruffle sleeves that are comfortable and aren’t restrictive, and a roomy fit for busty gals that have a few pounds to hide, like me,” she wrote in a review article.

Courtesy of Rebecca Treon, Shop TODAY Contributor

CRZ YOGA Naked Feeling Yoga Leggings

CRZ Yoga is a popular brand on Amazon that offers tons of high-quality athleisure at an affordable cost. Brach owns a few items from the brand but says these leggings are the best. “They are so lightweight, soft and not too tight. I am also five months pregnant and my size M leggings still fit comfortably which is kind of amazing!” says Brach.

The Gym People Joggers

Multiple editors own styles from The Gym People, including commerce editor Julie Ricevuto, who says she loves these joggers so much, that she will definitely buy more items from the brand.

“These four-way stretch joggers are not too tight and not too loose, which makes them ideal for all body types, according to the brand. The fabric also has a luxurious feel while the smooth fit lays against the body in a flattering way,” wrote Ricevuto in a review article.

Courtesy Julie Ricevuto

CRZ Yoga Butterluxe Longline Sports Bra

Commerce editor Rebecca Brown is also a fan of CRZ Yoga, especially the brand’s sports bras. “CRZ Yoga was my top choice for low- to medium-impact. I bought the longline shelf bra and love how secure I feel in it. It’s too hot right now to wear shirts over sports bras when I work out, so for everything but running, this is my go-to,” Brown says.

Anrabess Wide Leg Jumpsuits 

This jumpsuit has been a summer favorite of mine but it’s also a great option for the transitional season. You can pair it with a denim jacket for chilly nights, white sneakers for a causal look or heels to dress it up.

The brand also has tons of tried-and-true styles with a lot of variety, from two-piece lounge sets to sweaters. And our editors all rave about the brand’s flattering fit and soft fabrics.


Courtesy of Shannon Garlin, Associate Commerce Editor

PrettyGarden Loose Off-Shoulder Jumpsuit

When we’re looking for flowy dresses or on-trend staples, PrettyGarden is another editor and shopper-loved brand.

Many flight attendants told TODAY that this PrettyGarden jumpsuit is their go-to apparel choice for its comfort and functionality. A travel and Shop TODAY writer had to try it out after hearing about the rave reviews from airline professionals. “The fit is perfect, offering a comfortable amount of room without looking baggy. The waist is elastic and also features a drawstring, which creates a flattering shape,” she wrote.

Zesica Open-Front Cardigan

Zesica also offers fall favorites, like this cozy, oversized cardigan. It features an open-front design, and it’s long enough to help you feel covered while wearing leggings.

Zesica Knitted Sleeveless Sweater Dress

Shop TODAY editors love this knit dress, which comes in a variety of spring and summer hues. Commerce editor Vivien Moon says she gets complimented every time she wears it.

“The color hasn’t faded and the fabric hasn’t stretched out despite me wearing it each season because it has become such a staple in my wardrobe,” says Moon. “It’s very comfortable and breathable making it great for a variety of seasons which is very important to me.”

The Drop Britt Tiered Maxi Dress

The Drop is an elevated brand that has a plethora of timeless and high-quality styles that you can wear again and again. “This exceeds all expectations! The dress is well made and seems sturdy, the fabric is thick enough to be substantial and not see-through but not so thick that it’s uncomfortable to wear in 90°+ weather,” wrote one Amazon reviewer.

The Drop Blake Long Blazer

An oversized blazer is an item you’ll want in your arsenal. This option comes in classic black, as well as bright colors and sequins. You can, of course, wear it to the office or a pair it with jeans for an elevated touch.

Favorite Amazon shoe and accessory brands

Pavoi 14K Gold-Plated Cuff Earrings

Multiple Shop TODAY editors love these earrings (including myself). The huggie hoops are plated with 14-karat gold and work well with sensitive ears, says the brand.

One Shop TODAY writer says it lives up to the positive reviews: ” I’ve showered in them, worked out in them and even slept in them without experiencing any irritation or seeing any signs of tarnishing,” she wrote in a review article.

Courtesy of Megan Foster, Shop TODAY Contributor

Inicat Small Crossbody Sling Bag

This crossbody bag has become my go-to for traveling, as well as everyday errands. It may look small but it is mighty! It has a two \-pocket zip that can fit your wallet, passport, kindle and makeup — whatever you need for the day! I brought it on a trip to Europe and I not only felt stylish, but I also felt secure with its anti-theft features and design.

Cushionaire Slides

This popular shoe brand is known for their comfortable and trendy styles at a low cost. “These slides have replaced my favorite fleece slippers as my must-have house shoes, for the summer months at least. However, I also plan on traveling with them. Ultra light-weight and flexible, they take some of the pain out of packing,” wrote one Shop TODAY Writer.

Courtesy of Katie Jackson, Shop TODAY Contributor

Cushionaire Cork Footbed Sandal

This popular shoe brand is known for their comfortable and trendy styles, including this bestselling cork footbed sandal. The contain over 46,000 five star ratings with many raving about the comfort and design. “These are so comfortable and look amazing! The cushioned footbed conforms to your foot, and the extra support makes them a good option for over-pronators or those with plantar fasciitis,” wrote one reviewer.

Dream Pairs Two Strap Heeled Sandals

From weddings to dinner, you’ll get a lot of use out of these heeled sandals from Dream Pairs (which happens to be a favorite of mine!). I’ve now owned two pairs of shoes from this brand and they’re pretty reliable and comfortable for the cost. I also love the wide range of neutral colors, but the brand even offers them in red or with clear straps.

The Drop Monika Sandal

The Drop also offers a variety of stylish shoes. This sandal comes in tons of colorways, including faux fur and denim straps, which would be adorable for warmer fall days.

How we chose

The Shop TODAY editors and writers search the internet to find the best products and sales out there. We use our own personal experiences with products and brands to make shopping easier for our readers.

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