Early Warning Services, LLC, a leader in technology that helps protect and advance the U.S. financial system, has launched its first advertising campaign for PazeSM, a new online checkout solution offered by participating banks and credit unions including Bank of America, Capital One, Chase, PNC Bank, Truist, US Bank, and Wells Fargo. Paze provides next-level convenience by removing key barriers to online checkout, like entering full card details, downloading apps, and entering usernames or passwords. It also offers added security because credit and debit card numbers are not shared with merchants.
The Paze campaign was built around scenarios in people’s busy lives and the unique, sometimes quirky ways they shop. The ads feature a variety of shopping moments, which run the gamut from endearing situations to humorous scenes.
For example, spots include a dad trying to buy dinner for his family while holding two newborns, a busy woman buying flowers while multi-tasking between meetings, and a dad buying new replacements of the same items, complete with his teenage daughters’ eye roll.
“The Paze brand is built on the bedrock of the relationship that consumers have with their banks and credit unions,” said Andrea Gilman, chief marketing officer, Early Warning Services. “We want to connect with consumers on an emotional and relatable level, and these ads are true to how people shop and how Paze can simplify the online shopping experience.”
Paze ads will appear broadly across national media, including television, streaming platforms, social media, movies, digital video platforms, and more. The campaign was developed in partnership with Early Warning’s creative agency of record, SPCSHP, and media agency of record, Noble People.