There are few toy brands that have stood the test of time, and LEGO is one of them.
Don’t believe us? Name another Danish toy brand. The fact of the matter is that there’s a very steep name-recognition drop-off for Danish toy manufacturers after LEGO, regardless of the year of their founding.
Whether you’re picking up “Star Wars” LEGO sets to try your hand at piloting the Millennium Falcon, or you’re an adult collector interested in the finer sets that LEGO has to offer (like their Art or Architecture collections), there’s one thing that every building-block fan can agree on: the sets can be a tad pricey. Or they tend to be when they aren’t on super-sale like they are this week.
Today marks the first day of Prime Big Deal Days, a.k.a. October Prime Day, a.k.a the best two days of the year to buy LEGO sets on Amazon. You’ll be hard-pressed to find better savings on ‘Harry Potter,’ ‘Star Wars,’ LEGO City, Icons, Creator Sets, and scores of other themed sets than you will today and tomorrow on Amazon.
Below, we’ve rounded up our favorite sets available at huge savings during Amazon’s incredible, and incredibly short-lived October Prime Day sale.
Best October Prime Day LEGO Deals for Adult Collectors
LEGO Icons Boutique Hotel Set
The LEGO Icons Boutique Hotel Set invites builders to create a charming, multi-story hotel. With intricate details like a rooftop pool, stylish decor, and a bustling lobby, this set offers a delightful blend of architectural beauty and storytelling potential. Perfect for display or imaginative play, it’s a creative escape.
LEGO Super Mario 64 Question Mark Block Set
Transport yourself to the iconic world of Super Mario 64 with this Question Mark Block set. Featuring classic characters and interactive elements, builders can recreate memorable moments from the game. With innovative design, it combines nostalgia with hands-on fun, allowing fans to explore and relive their favorite adventures.
LEGO DC Batman Batmobile Tumbler Set
The LEGO DC Batman Batmobile Tumbler Set brings the iconic vehicle to life in stunning detail. With sleek lines and dynamic features, this model captures the essence of Batman’s high-tech ride. Builders can enjoy constructing this formidable machine while appreciating its role in the Dark Knight’s legendary story.
LEGO Icons Orchid Artificial Plant Kit
Brighten your space with the LEGO Icons Orchid Artificial Plant Kit. This beautiful set allows you to create a stunning orchid display using vibrant bricks, perfect for home decor. It combines art and construction, offering a relaxing build experience while adding a touch of nature to your surroundings.
LEGO Harry Potter Hogwarts Castle and Grounds Set
Immerse yourself in the magical world of Harry Potter with the Hogwarts Castle and Grounds Set. This intricately detailed model features iconic locations like the Great Hall and the Forbidden Forest. Builders can explore their favorite scenes, making it a perfect centerpiece for fans of all ages.
LEGO Icons Tiny Plants Building Set
The LEGO Icons Tiny Plants Building Set brings the joy of gardening indoors with adorable miniature plants. This set allows builders to create a vibrant collection of succulent-inspired designs, perfect for display. It’s an excellent way to engage in creative building while adding a touch of greenery to any space.
LEGO Icons Wildflower Bouquet Set
Celebrate nature with the LEGO Icons Wildflower Bouquet Set. This unique building kit allows you to create a stunning bouquet of colorful flowers, perfect for decoration or gifting. With its artistic design and customizable options, it brings a refreshing touch of floral beauty to any room.
LEGO Icons Flower Bouquet Set
The LEGO Icons Flower Bouquet Set offers a delightful building experience with its diverse assortment of flower designs. Builders can create stunning arrangements using vibrant bricks that never wilt. This set is perfect for gifting or as a permanent decoration, adding a splash of color and creativity to any space.
LEGO Ideas Vincent Van Gogh The Starry Night Set
Recreate the brilliance of Van Gogh’s masterpiece with the LEGO Ideas The Starry Night Set. This innovative kit captures the swirling skies and iconic landscape in stunning detail. It’s not just a model; it’s a celebration of art, making it a perfect addition for art lovers and LEGO enthusiasts alike.
LEGO Ideas A-Frame Cabin Kit
Experience cozy cabin vibes with the LEGO Ideas A-Frame Cabin Kit. This charming set allows builders to construct a picturesque mountain retreat, complete with a detailed interior and scenic surroundings. Ideal for imaginative storytelling or display, it captures the essence of rustic tranquility, inviting builders to escape to nature.
LEGO Roses Building Kit
The LEGO Roses Building Kit offers a unique way to celebrate love and beauty. This set allows you to build exquisite rose designs, perfect for gifting or display. With its intricate details and vibrant colors, it’s a wonderful addition to any home, bringing a timeless elegance to your decor.
Best October Prime Day LEGO Deals for Kids
LEGO Classic Vibrant Creative Brick Box
Unleash your imagination with the LEGO Classic Vibrant Creative Brick Box. Packed with colorful bricks in various shapes and sizes, this set encourages open-ended creativity. Ideal for builders of all ages, it’s a versatile foundation for countless creations, inspiring fun and innovation in every building session.
LEGO Minecraft The Pumpkin Farm Set
Dive into the blocky world of Minecraft with The Pumpkin Farm Set. This interactive kit allows builders to create a vibrant pumpkin patch, complete with characters and accessories from the game. Perfect for fans, it combines hands-on building with the adventurous spirit of Minecraft, inspiring creativity and exploration.
LEGO Holiday Main Street Building Kit
Celebrate the festive season with the LEGO Holiday Main Street Building Kit. This delightful set features charming storefronts, holiday decorations, and cheerful minifigures. It’s perfect for creating a winter wonderland scene, bringing warmth and joy to your holiday decor while sparking creativity and storytelling.
LEGO Super Mario Dry Bowser Castle Battle Expansion Set
Join the adventure with the LEGO Super Mario Dry Bowser Castle Battle Expansion Set. This exciting kit allows players to battle the fearsome Dry Bowser in his intricate castle. With interactive features and challenges, it enhances the LEGO Mario experience, combining building with dynamic gameplay for endless fun.
LEGO Jurassic World Blue and Beta Velociraptor Capture Set
Embark on a thrilling Jurassic adventure with the Blue and Beta Velociraptor Capture Set. Featuring detailed raptors and a capture vehicle, this set allows builders to recreate action-packed scenes from the Jurassic World franchise. It’s perfect for dinosaur lovers, combining creative building with imaginative storytelling.
LEGO DC Batwing: Batman vs. The Joker Set
The LEGO DC Batwing Set immerses builders in the thrilling world of Batman. With a detailed Batwing model and a dynamic Joker minifigure, this set invites creativity and action. Perfect for display or imaginative play, it’s a must-have for fans of the Dark Knight and superhero adventures.
LEGO Star Wars 2024 Advent Calendar
Get into the festive spirit with the LEGO Star Wars 2024 Advent Calendar. Each day reveals a new surprise, featuring iconic characters and themed builds. Perfect for Star Wars fans, it combines holiday cheer with creativity, making it an exciting countdown to Christmas filled with galactic adventures.
LEGO Classic Large Creative Brick Box
The LEGO Classic Large Creative Brick Box sparks imagination with a vast assortment of colorful bricks. Ideal for builders of all ages, this versatile set encourages open-ended play and creativity. With endless possibilities, it’s perfect for constructing anything from simple models to complex creations, making every building session a new adventure.
LEGO Disney and Pixar ‘Up’ House Set
Celebrate adventure with the LEGO Disney and Pixar ‘Up’ House Set. This charming model captures the whimsical design of Carl Fredricksen’s house, complete with colorful balloons and detailed interior. Perfect for fans of the film, it offers a delightful building experience and a nostalgic nod to friendship and dreams.
LEGO Creator 3 in 1 Flatbed Truck with Helicopter Set
The LEGO Creator 3 in 1 Flatbed Truck with Helicopter Set offers versatile building fun. Create a rugged flatbed truck, helicopter, or a thrilling racing car with this imaginative kit. Each model features exciting details and functions, encouraging creativity and storytelling while providing hours of engaging play.
LEGO Star Wars at-TE Walker
Step into the Star Wars universe with the LEGO AT-TE Walker Set. This iconic vehicle features realistic details, movable legs, and a detachable cockpit, making it perfect for recreating epic battles. With included minifigures, it enhances imaginative play, bringing the excitement of the Galactic Republic right into your home.
LEGO Star Wars: A New Hope Boarding The Tantive IV
Recreate classic moments from Star Wars: A New Hope with the Boarding The Tantive IV Set. This detailed model of the Rebel ship features iconic elements, minifigures, and accessories. Ideal for fans and collectors, it offers a thrilling building experience and a perfect display piece for any Star Wars enthusiast.
Your October Prime Day FAQs, answered
What is Prime Big Deal Days (aka October Prime Day)?
Prime Big Deal Days is an Amazon-hosted sale event exclusive for Prime members. It’s similar to Amazon Prime Day, offering a wide range of deals and discounts on various products, and spanning two days annually in October.
How long does October Prime Day last?
The sale runs just 48 hours, beginning at 12 a.m. PT on Tuesday, October 8, through 11:59 p.m. PT on Wednesday, October 9.
When does October Prime Day end?
October Prime Day ends October 9 at 11:59 p.m. Pacific time, so east-coasters have until about 3 a.m. on October 10 their time to shop the deals.
When is the next Prime Day?
Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year. While Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July — similar to previous years.
Do you have to have Amazon Prime for October Prime Day?
While Prime members can take full advantage of Amazon Prime Day (plus all the benefits of the subscription), interested shoppers can grab a 30-day free trial to enjoy Prime Day with no strings attached.
What are the best October Prime Day deals?
From reporting on Amazon Prime Day throughout the years, we can tell you for certain that it’s the ideal period to upgrade to Apple’s latest AirPods, restock some new kitchen items and comb through the massive catalog of Amazon best-sellers.
Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.
This article was written by P.J. McCormick, New York Post Commerce Deals Writer/Reporter. P.J. is an expert deal-finder, sifting through endless brands and retailers to deliver only the best savings opportunities on truly worthwhile products. P.J. finds Prime Day-worthy deals all year long on some of our favorite products we’ve tested and our readers’ beloved best-sellers, from Wayfair furniture sales to the lowest prices on Apple AirPods. P.J. has been scouring sales for Post Wanted shoppers since 2022 and previously held positions at Rolling Stone, Pitchfork and Hyperallergic. Please note that deals can expire, and all prices are subject to change.
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