Friday, November 1, 2024

Consumers say inflation will affect their holiday shopping this year

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Inflation isn’t just weighing on voters’ minds as they head to the polls. It’s likely to affect how Americans spend this holiday season. 

A new survey from the credit rating agency Experian finds that 68% of consumers believe inflation will affect their holiday shopping, with more than half (56%) saying they feel stressed about their finances.


What You Need To Know

  • A new survey from the credit rating agency Experian finds that 68% of consumers believe inflation will affect their holiday shopping
  • More than half (56%) of survey respondents say they feel stressed about their finances
  • One third of shoppers say their stress is because it’s difficult to stay within their budget
  • Almost nine in ten consumers say they’re tempted to spend more than they should, most of them (55%) by holiday deals and sales


One third of shoppers say their stress is because it’s difficult to stay within their budget; 29% say they don’t want to add to their debt.

Almost nine in ten consumers say they’re tempted to spend more than they should, most of them (55%) by holiday deals and sales. Of consumers who overspend, most do so on gifts for others.

A slim majority of shoppers (51%) plan to pay for holiday gifts in cash; 46% say they plan to use a major credit card.

Fifteen percent of consumers plan to open a new credit card to shop for the holidays this year — up from 11% in 2023. 

Paying off debt is the No. 1 step consumers plan to take to improve their finances before the new year, with 43% saying that paying off debt is their top financial improvement step, followed by not spending too much over the holidays (38%) and creating a budget for 2025 (36%). 

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