Targeting a global audience at one of the world’s largest technology trade shows, these brands all advertised capabilities such as “AI erasers” that can remove unwanted objects in photos and AI agents that can perform tasks like making restaurant bookings.
Chinese manufacturers chose to collaborate with Google because of the tech giant’s “full stack” capabilities, which cover apps such as YouTube, as well as hardware and infrastructure, according to Nicole Peng, research vice-president of consumer at Omdia and senior vice-president at Canalys.
“Many Chinese vendors realised that they needed a partner to move things forward overseas,” Peng said. “This is a move that follows Samsung’s collaboration with Google, instead of one towards differentiation.”
“There aren’t a lot of options at the moment,” she added. “Google is the biggest winner from this.”