Friday, November 8, 2024

Center for Digital Democracy Report Cites CTV Privacy Dangers

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In a 48-page report, the Center for Digital Democracy cast a critical eye on the rapidly growing connected TV industry, noting that with the rise of AI and ad-supported streaming channels, TV viewers’ privacy is being threatened like never before. The report, “How TV Watches Us, Commercial Surveillance in the Streaming Era,” was authored by Jeff Chester, executive director and founder of the CDD, and Kathryn C. Montgomery, Ph.D., professor emerita at American University’s School of Communication and senior strategist at CDD.

With the rise of ad-supported streaming, CTV has helped prime the television industry, with advertisers investing $25 billion in the U.S. alone in 2023. As the overall TV ad market is expected to grow to nearly $41 billion by 2027, CTV has become “one of the fastest-growing ad sectors,” the authors said, citing EMarketer’s InsiderIntelligence.com.

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