CellarPass Continues on Their Commitment to Revolutionizing Winery Visibility and Wine Consumer Engagement
NAPA, CALIFORNIA, June 13, 2024 – CellarPass, the leading online reservations platform designed for wineries and tasting rooms, is thrilled to announce its pioneering integration with the Google Things to Do platform. This landmark achievement makes CellarPass the first-ever winery reservations platform to be fully integrated with Google’s premier tool for discovering attractions and experiences.
Significantly Enhanced Visibility for Wineries
The integration with Google Things to Do significantly boosts the visibility of wineries and tasting rooms, placing them directly in front of millions of potential visitors. By appearing in Google Maps searches, wineries and tasting rooms can instantly attract and engage a large audience actively seeking wine tasting experiences when it counts most, when the guest search and most importantly, is nearby.
“We are excited to bring this groundbreaking integration to our winery partners,” said Sarah Elliman, CEO of CellarPass. “This collaboration with Google Things to Do will transform the way wineries and tasting rooms connect with wine enthusiasts, providing unprecedented exposure and streamlined booking capabilities.”
Key Benefits for Wineries and Tasting Rooms:
- Increased Discoverability
Wineries and tasting rooms listed on CellarPass will now appear in Google Maps search results when users look for wine tasting destinations, ensuring they are easily found by locals and tourists alike.
- Streamlined Booking Experience
Visitors can seamlessly make reservations through Google Things to Do, reducing friction and enhancing the user experience. This ease of booking encourages more spontaneous visits and increases overall traffic. - Enhanced Engagement
The integration allows wineries to showcase their unique offerings, events, and experiences directly on Google Maps, attracting a diverse audience looking for memorable wine tasting experiences.
- Real-time Availability
With real-time availability and instant booking confirmation, wineries can manage their visitor flow more effectively, ensuring a smooth and enjoyable experience for guests. Guests appreciate the confidence that booking their visit with CellarPass is confirmed.
- Comprehensive Analytics
Wineries gain access to valuable data and insights about their visitors through CellarPass and Google’s analytics platforms, enabling them to tailor their offerings and marketing strategies to better meet customer preferences.
A New Era for Wine Tourism
CellarPass’ integration with Google Things to Do marks a significant milestone in the wine tourism industry, empowering wineries to leverage Google’s extensive reach and user-friendly interface. By combining CellarPass industry-leading reservations technology with Google Things to Do’s powerful search capabilities, wineries can now tap into a global audience of wine lovers.
“This is the first time Google is officially engaging with the wine tourism market and we’re very excited that our hard work and persistence in raising awareness for this industry for the past two years is now available for the first time”, says Sarah Elliman, CEO of CellarPass.
“Partnering with Google Things to Do is a game-changer for the wine industry. We are proud to lead this innovation, providing our winery partners with the tools they need to thrive in an increasingly digital world”, continues Elliman.
About CellarPass
CellarPass is the leading online reservations and ticketing platform designed specifically for the wine industry. Founded in 2009, CellarPass connects wine lovers with premier wineries and tasting rooms across the United States, offering a seamless and personalized booking experience. With a commitment to innovation and customer satisfaction, CellarPass continues to set the standard for wine tourism technology.
About Google Things to Do
Google Things to Do is a powerful tool designed to help users discover and plan activities and experiences. From finding local attractions to booking tickets and reservations, Google Things to Do integrates seamlessly with Google Maps and Search, offering a comprehensive platform for exploring destinations and events.
By providing real-time information and easy-to-use booking options, Google Things to Do enhances the way people connect with places and activities they love.