Callaway Apparel, developed and operated by global fashion leader Perry Ellis International, has signed DP World Tour professional Marcel Siem as a brand ambassador, and the face of the company’s new Legacy clothing range.
The 44-year-old German, who is a six-time winner on Europe’s top tier circuit, will exclusively showcase Callaway’s all-new Legacy line while competing on the DP World Tour this season.
Callaway Legacy, which features a striking new logo, transcends high-end lifestyle and golf, and was created by design experts within the company’s Miami-based fashion team.
This 2025 collection, as part of the wider Callaway Apparel brand portfolio, will be available in a select number of retail stockists this year, with the brand making preparations towards growth and expansion of this line in 2026.
Helen Willsmer, Brand Director EMEA at Callaway Apparel, commented: “Marcel is hugely enthusiastic and his energy is completely aligned with our own values which are fuelled by a passion for style, technical innovation and year-round performance. We are proud to welcome him to the Callaway Apparel team, and have him validating Callaway Legacy across the professional game.”
Siem, who plays with Callaway woods and irons, said: “Callaway is family to me. I’ve enjoyed some of my biggest career moments playing Callaway equipment, and to now be backed by the apparel brand, and launching Callaway Legacy, is fantastic. Style and fashion have always been very important to me, on and off the golf course, and the new Callaway Legacy product line is really special.”