Burhill Group Limited has announced that its 2023 refurbishment of its retail space at Burhill Golf Club in Surrey has led to the group’s flagship professional shop becoming one of their most profitable retail venues.
In March 2023, BGL totally revamped the professional shop in partnership with Millerbrown. The investment into the new retail space and Trackman custom fit studio totalled more than £250,000 and has been pivotal to a positive shift in retail revenue for the club and wider BGL group.
The club’s retail space increased by 33% during the refurbishment allowing the venue to enhance the shop’s layout and visual merchandising, whilst increasing the representation of club-crested apparel and hardware. Despite three months of closure for refurbishment, the Walton-on-Thames based venue achieved an 18% sales increase versus 2022 figures.
Group retail trading figures highlight a 9% rise on those from 2022, well above industry average. The Burhill pro shop offers a case study into the targeted investments being made by BGL to generate more revenue for the business, developing the portfolio further.
Colin Mayes, CEO for BGL, commented: “It’s very pleasing to see the Burhill professional shop investment is proving to be a success, with exceptional revenue figures that have led Burhill to become one of our best performing retail venues. Our partnership with Millerbrown and the positive revenue performance allow us to consider further investment projects at our other venues around the UK.”
The Burhill Golf Club pro shop is the most recent of a string of successful investments from BGL, as they have partnered with expert golf retail and shopfitting company Millerbrown to complete four additional shop refurbishments: Birchwood Park Golf & Country Club, Thornbury Golf Centre, Ramsdale Park Golf Centre and Wycombe Heights Golf Centre. A Trackman custom fitting room was also installed at Burhill to complement the Trackman custom studio already implemented at Hoebridge Golf Centre.
Mayes added: “The partnership we have made with Millerbrown has allowed us to take our pro shop retail spaces to the next level. We’ve seen an improvement in revenue at Burhill Golf Club, and that is testament to our combined focus on high-quality products and service, paired with strategic design and space planning. We’re excited to keep developing our golf retail spaces across the group.”