BTN Group announced today it will launch Business Travel Show Asia Pacific next April, co-locating the inaugural event with the new Meetings Show Asia Pacific Apr. 16-17, 2025, at the Sands Expo and Convention Center at Marina Bay Sands in Singapore.
The Meetings Show held its first event last month with more than 1,000 meetings, incentives, congress and exhibition professionals in attendance. Both events are part of the Northstar Travel Group portfolio, which is reaching deeper into the region.
“We are excited to launch another one of our market-leading event brands in the
Singapore and Asia Pacific market,” said Northstar Travel Group CEO Jason Young. “The Business Travel Show, following the successful recent launch of The
Meetings Show, highlights our ability to connect buyers and sellers in the
travel industry, strengthening relationships and delivering exceptional value
to our partners and attendees.”
The Business Travel Show Asia Pacific will mirror the format of the BTN Group’s Business Travel Show
Europe, which marks its 30th anniversary this year. The Asia Pacific iteration will feature the group’s unique hosted buyer program, which has been a pillar of the
show’s ongoing success in Europe since 2012.
“We are thrilled about this opportunity as it marks a
natural evolution and expansion of the Business Travel Show brand into the
vibrant APAC region,” said BTN Group EVP and group publisher Louis Magliaro. “The strength of corporate travel market in this
region is undeniable, and we are eager to extend our current reach to connect
with key industry players and foster new collaborations.”
The Business Travel Show Asia Pacific and The Meeting Show Asia Pacific are
supported by the Singapore Tourism Board. Business Travel Show Asia Pacific joins Northstar’s portfolio of Asia Pacific-located events including Hotel Investment Conference Asia Pacific on
Aug. 28-30, 2024, WiT Singapore on Oct. 14-16, 2024, and CruiseWorld Asia in
October 2024.