More flexibility and reach across surfaces
GDA, and the wider Google Display Network (“GDN”), helps advertisers expand and diversify their marketing strategies across more than 3 million sites and apps. And now we’ve added even more inventory across a range of platforms and categories, like news, sports, social and gaming. Over the next few weeks, you’ll see a new selection of third-party Connected TV (CTV) inventory across key categories, including TelevisaUnivision, MLB, and FOX News. With this wider breadth of networks and channels, you can ensure your brand shows up across your audience’s favorite media.
We’re also giving you more flexibility over how you buy Display ads. Today, you can use them in both standalone Display and Performance Max campaigns. We recently announced that we’re also adding Google Display inventory to Demand Gen campaigns to help advertisers stay top of mind with more customers — wherever they are browsing visual-first content. Demand Gen previously only had access to a video-eligible subset of the Google Display Network via Google Video Partners (“GVP”). If you’ve previously opted into GVP and have image assets uploaded to your existing Demand Gen campaigns, your image ads will start serving on the Google Display Network as part of this transition. In testing, on average, advertisers who added Google Display Network to their Demand Gen campaigns saw a 16% lift in conversions. To learn about how to add the Google Display Network to your Demand Gen campaigns, you can visit our Google Ads Help Center.