Chase Herro has sold a lot of things in his career. Weed. Weight-loss “colon cleanses.” A $149-a-month get-rich-quick class. Now he’s adding another line to his resume: the Trump family’s crypto guru.
Herro is the dealmaker behind World Liberty Financial, the crypto project that Donald Trump and his two older sons have been promoting on social media in recent weeks, according to two people involved with the project. Herro’s long-time business partner Zachary Folkman is also playing a key role. While few details about World Liberty have been released, Eric Trump said that the startup will promote “financial independence” and Donald Trump Jr. said it will “make finance great again.” Former President Trump himself posted a video saying he’d announce the details on Sept. 16. “We’re embracing the future with crypto and leaving the slow and outdated big banks behind,” Trump said.