Since its inception, the sporting goods retail market has been extremely dynamic. However, the introduction of disruptive technologies like augmented reality is taking it to new heights. Retailers are now able to offer immersive, interactive experiences that were previously unimaginable. AR isn’t just improving the shopping experience, it’s reshaping the entire domain and practices.
Checking current market trends, augmented reality in retail is growing at a staggering pace. A Fingent report projects that by the end of 2024, the number of mobile AR users will catapult to 1.73 billion globally.
Sports retailers are leading the charge as customers increasingly demand more personalized and interactive shopping experiences. With augmented reality shopping, consumers can try out gear and see how it fits or functions before making a purchase, all through digital means. From product configurators, virtual try-ons, webAR, and virtual fitting rooms to other AR shopping experiences, these offerings lead to about 200% increase in sales for retailers.
40% of sports retail consumers would prefer retailers that offer augmented reality shopping experiences compared to those that don’t. Thus, the expectations for B2B sports retailers are rising, and those who don’t adapt could soon be left behind.