Monday, July 22, 2024
Reading Time: 2 minutes
Interactive 3D models have been a game-changer in e-commerce, significantly enhancing sales and customer engagement in highly competitive sectors. Augmented reality experts like Studio FIP are now leveraging this technology to offer consumers an immersive experience when exploring private jet options in the expanding rental market. Additionally, these models are revolutionizing design concepts for interior retrofit providers, helping them secure new business.
Insights from the automotive and fashion industries, where customization is crucial, reveal that:
- Interactive 3D content boosts sales conversions by 40% compared to traditional media.
- 77% of customers prefer viewing products online through augmented reality.
- 95% of shoppers favor interactive 3D renderings over product videos or images.
- Dynamic content extends page engagement by 40%, increasing sales opportunities.
Studio FIP has applied its expertise from luxury real estate showcases to invigorate jet interior presentations. This user-friendly experience allows customers to explore intricate details on their phones or via AR, regardless of their location. In the brokerage realm, high-quality aircraft imagery is often scarce, affecting consumer transparency. Tech-savvy buyers expect to know exactly what they are getting, using the sophisticated user experience they have come to expect from other premium industries.
Studio FIP makes immersive experiences that customers control, imparting a true sense of familiarity and spatial awareness that simply converts into more sales. Edward Lloyd, Founder of Studio FIP, divulges that using interactive 3D transforms the decision making process and enables VIP jet operators to upsell more effectively, “It’s like going for a test-fly without leaving the comfort of your home” he says. “Many high-net-worth individuals are happy to pay for a superior interior and they expect to get what they pay for. Those new to the executive jet experience want to be wowed, not disappointed by a tired and cramped layout. If they have seen inside, chosen their seat and know how their friends and family will enjoy the space – everyone is happy. We’ve modelled it all from Cessna Citation to Global Express, even Head of State 777s”
This also applies to demonstrating the look and feel of a new aircraft interior for a cabin refurbishment project. The depth of “lived-in” detail now achievable far exceeds previous capabilities.
