Mario Leupold, Managing Director of WLG, remarked: “The business awards make the location visible and tangible.” The LÜNALE have honoured regional economic sectors since 2009. The Lüneburg Impuls Award of EUR 3,000 honours start-ups depending on the degree of innovation and the success of their business model. Students, graduates and employees of the Leuphana University of Lüneburg can apply for the Leuphana Start-up Idea of the Year with a business idea in the commercial, freelance or social sector. The prize comes with EUR 3,000 in cash. This year’s Crafts Award will be presented under the theme of “Design – Best Product Design”. The Lüneburg SME Award honours successful, owner-managed companies and their commitment to society.