Caribbean golf and residential resort Apes Hill Barbados has extended its partnership with leading PR and marketing specialists Azalea.
The renewed long-term agreement will see Azalea continue to spearhead international communications, further elevating Apes Hill’s global presence across key markets in the UK, Europe, and North America.
Since 2022, Azalea has played a pivotal role in showcasing Apes Hill Barbados’ evolution, from the reimagined championship golf course designed by the late Ron Kirby to the state-of-the-art Performance Centre. The partnership has coincided with a period of unprecedented growth for Apes Hill, establishing it as one of the world’s premier golf and lifestyle destinations since being taken over by the Canadian investor Glenn Chamandy in 2019.
Under the extended partnership, Azalea will expand its responsibilities, driving engagement in the resort’s lifestyle and real estate sectors, while continuing to develop relationships with global golf tour operators.
Sean Noble, managing director of Azalea, said: “We are delighted to solidify our long-term partnership with Apes Hill and remain part of the resort’s incredible journey. Apes Hill’s commitment to excellence and sustainability has set new benchmarks in the industry, and we look forward to continuing to share its story on a global stage.”
Cheryl Franklin, head of brand development and international marketing at Apes Hill Barbados, added: “Azalea has been an invaluable partner in communicating Apes Hill’s transformation to the world. As we continue to develop, Azalea’s expertise will be instrumental in shaping our future.”
Top-flight senior tour action returns to Apes Hill from April 25-27, when the resort once again hosts the Legends Tour’s Barbados Legends tournament hosted by Ian Woosnam.
This year will also see the luxury Caribbean resort add to its real estate portfolio with the introduction of the new Hilltop Villas. The four-bedroom properties, with their contemporary single-story styles, will overlook the resort’s Little Apes short course, the 19th Hole and the Caribbean Sea.