MANY inflation-weary shoppers have begun scouring the internet in the hopes of finding a great deal, they tend to spend hours looking for the best deal possible.
Americans are so focused on saving money that four in 10 are more likely to bring up a recent spend in conversation if they scored a good deal on it — so they can brag about their find.
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That’s according to a new survey of 2,000 general population Americans, which revealed 42% want to chat about their great finds.
Not only that, but eight in 10 respondents are excited to share their secrets: they want to tell others where they, too, can find the best deal.
Nationwide, the average respondent spends 62 minutes shopping online each week — adding up to about 54 hours per year.
Conducted by OnePoll and commissioned by Citi for the Citi Shop browser extension, the survey looked at Americans’ shopping habits and their dedication to finding deals.
Within this, the survey revealed that for 52% of respondents, their online shopping habit has increased in the past year. While online shopping, 71% said the most important thing is the item’s price, even more so than the product’s quality (46%).
And with price as the most important factor, six in 10 Americans surveyed “always” or “often” look for a promotion code or other offer before checking out with an online purchase.
If it takes too long to find one, 37% said they won’t proceed with their purchase.
Younger generations were the most likely to abandon their purchase if they couldn’t find a deal — 51% of Gen Z and 46% of millennials surveyed agreed with this.
The results also revealed that 53% of respondents have items they’ll never pay full price for — only purchasing them if there’s a deal.
“American consumers live busy lifestyles and online shopping has become a way of life,” said Anthony Merola, Head of Proprietary Products for U.S. Branded Cards at Citi.
“Today’s shopping tools, including browser extensions, have become a go-to resource for people to conveniently save on time and money.”
With this dedication to finding deals, perhaps it’s no surprise that three-quarters (77%) of those surveyed self-identified as “savvy shoppers.”
Furthermore, a third of Americans believe finding deals is their “shopping superpower,” with 34% selecting this as their “superpower” and beating out other options like getting free shipping (18%) or spotting quality items (12%) online.
Americans are spending more time looking for deals online
Inflation-weary customers are spending more time online looking for discounted items.
- Out of 2,000 people surveyed, 42% wanted to chat about their great finds.
- Eight out of Ten people revealed they would share where they got the deal.
- The average respondent to the survey said they spend about 54 hours looking for the right deal.
- 52% of respondents, their online shopping habits have increased in the past year.
- 71% of users who took the survey said that the price was the most important thing when it came to shopping online.
- 46% said that they cared more about the product’s quality.
- Six in 10 Americans surveyed “always” or “often” look for a promotion code or other offer before checking out with an online purchase.
- 37% said they won’t proceed with their purchase if it took too long to find a promo code.
- 51% of Gen Z and 46% of millennials surveyed agreed with abandoning the purchase if they could not find a deal.
- 53% of respondents have items they’ll never pay full price for — only purchasing them if there’s a deal.
- 77% of shoppers identified as a “Savvy Shopper.”
- 34% of Americans say that finding a deal is their superpower.
- 26% of shoppers say they use the saved money to “treat themselves.”
- Another 26% say they would used the saved money to pay off a bill or other essentials.
- 25% said that they would put the money in a savings account.
- Only 11% of respondents say they would wait in person to secure a deal.
- 32% of respondents say that deal searchers should use a certain browser while shopping.
- 26% said those shopping should already have a “game plan” before logging on.
When they save money, shoppers surveyed are most likely to use those savings to then treat themselves (26%).
They also might use their savings to pay off a bill (26%) or spend it on other essentials (26%). Additionally, shoppers surveyed said they would put the extra money in their savings account (25%) or use it to shop more (20%).
As seasonal shopping approaches, the survey looked at the extra mile some respondents would go, in order to get a good deal.
Nationwide, one in 10 (11%) would be willing to wait in line for hours, while 15% of shoppers would set an alarm to remind themselves.
More commonly, shoppers would download a specific app or browser extension (32%), make a “game plan” (26%) or browse from multiple devices (26%).
“Now, with more convenient ways to find deals with shopping tools, everyone can be a savvy shopper,” explained Merola.
“You don’t have to worry about searching for deals when your shopping automatically searches behind the scenes for savings at your favorite online merchants.”
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