A Google Pixel 8 pro phone is displayed during a product launch event for the Google Pixel 8, and … [+]
This story was updated with new Google hardware deals on October 9th.
Amazon has kicked off its Prime Day sale with a raft of new discounts for the Pixel smartphone range that rival Google’s own recent price cuts.
The bad news is that Pixel 9 deals are limited and Amazon’s trade-in prices aren’t the best, but you can pick up a base Pixel 9 for £80 ($104) less if you’re shopping in the U.K. For U.S. buyers, the Pixel 8, Pixel 7 and Pixel Tablet are all cheaper in this flash sale.
The Pixel 8 in particular is worth your attention because there is very little, in terms of ability, between it and the Pixel 9. Google will bring some Pixel 9 exclusive features to the Pixel 8 and history suggests more will be on the way. Last year’s flagship Google phone also comes with eight years of Android and security updates, future-proofing the device.
Check out my breakdown on why the Pixel 8 is the superior purchase choice for serious deal hunters here. Below are the best deals Amazon is running right now.
- Google Pixel 8 Pro 128GB, 28% off – $719.00
- Google Pixel 8, 42% off – $402.80
- Google Pixel 7, 40% off – $415.99
- Google Pixel 7 Pro, 57% off – $429
- Google Pixel 7a, 34% off – $328.50
- Google Pixel Tablet, 25% off – $299
It’s worth pointing out that these discount percentages reflect when the devices were at their most expensive, and likely don’t represent their fluctuating values throughout the year. Most companies do this and it’s a bit cheeky because it gives the impression of huge discounts that isn’t entirely accurate.
With that said, these are good deals. Google has typically stuck with a $250 price cut for the Pixel 8 Pro, which would bring the price down to $749.99 —the Amazon deal is $31 cheaper. Amazon’s trade-in prices are competitive with Google’s prices, too.
Sticking with buying the Pixel 8 Pro, Amazon will offer $135 for the Samsung Galaxy S21 Ultra (the most recent Samsung phone Amazon will accept), whereas Google will pay $120. Google values the Apple iPhone 12 Pro Max (the most recent Apple phone Amazon will accept) at $200 while Amazon will pay $225.
These prices are poor in comparison to Samsung’s trade-in values, or even Google’s when it is running a promotion. If you’re planning on picking up a Pixel phone, don’t feel rushed to buy it during this Prime Day sale because Google has discounted almost all of its devices repeatedly throughout the year.
October 9th update: Google has responded to Amazon’s Prime Day sale with its own discounts. The Pixel 8a has been discounted by $50, bringing it down to $449. There are also enhanced trade-in prices, which includes $135 for the Pixel 6a and a maximum value of $400 if the Pixel 7 Pro is handed over. Obviously this wouldn’t be a good trade to make.
Elsewhere, the Pixel Tablet is $80 less, bringing the final price down to $319, this also comes with enhanced trade-in prices up to $400. It’s worth pointing out that Google One subscribers will get a further 10% off (in the form of store credit) when devices are bought directly from Google.
Google slashed the prices of several devices this week, including the Pixel Buds A-series ($30 off), Nest Audio ($45 off) and Nest Thermostat ($40 off). But the Pixel 8 and Pixel 8 Pro are still full price on the site, so if you’re hunting for those devices Amazon appears to be the best bet right now.
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