What’s Inside
Amazon’s Prime Day took place on July 16–17, 2024, in the US and many other countries. How popular was the sales event, and what did shoppers buy? Dive into our US consumer survey data to discover the answers.
Data in this research report are proprietary US consumer survey findings on:
- Expectations to browse/spend on Prime Day promotions versus actual behavior
- Spending levels relative to Prime Day 2023
- Product categories that Prime Day shoppers purchased
- Whether Prime Day shoppers bought travel-related or back-to-school products
Other relevant research:
This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.
If you wish to learn more about our subscription plans and become a paying subscriber, click here.