Amazon Prime Day officially kicks off on Tuesday — offering millions of deals worldwide to Prime members for 48 hours.
The e-giant is offering must-have deals across all categories, like electronics, devices, toys, fashion, beauty and home — from top national brands, Amazon brands and small businesses.
On the East Coast, the shopping event begins on Tuesday, July 16, at 3 a.m. and ends Thursday at 2:59 a.m.
Here’s what to know before you shop.
Amazon’s annual Prime Day delivers Prime members thousands of deals across every category, like fashion, home, beauty, electronics and other items. It will also feature the best in entertainment benefits and exclusives across Prime Video, Amazon Music, Prime Gaming and more.
It allows Prime members to get exclusive access to the retailer’s lowest prices on select products from a variety of brands.
“Prime Day is a celebration of the value we bring to members all year long, and features millions of deals across more than 35 product categories as well as discounts on Amazon devices, quality entertainment, groceries, travel, and more during the event,” said Jamil Ghani, vice president of Amazon Prime. “In fact, over the course of last year, Amazon customers saved nearly $24 billion from deals and coupons — with Prime members enjoying the vast majority of those savings — including over $2.5 billion during Prime Day 2023.”
New deals will drop as often as every five minutes during select periods throughout the event, so members can come back and shop often to find what they want. Invite-only deals are also back this year, which means Prime members can request an invitation to exclusive deals that are expected to sell out.
Like years prior, consumers need to be a Prime member to cash in on the savings. If you’re not a Prime member yet, anyone can join and start a 30-day free trial at amazon.com/primeday to participate in Prime Day, get access to fast and free shipping, and enjoy entertainment benefits, like Prime Video, Prime Music and more.
Prime members pay an annual membership rate of $139 per year, or $14.99 per month. Prime student members pay $69 per year, or $7.49 per month. EBT and Medicaid recipients can snag a monthly rate of $6.99.
Amazon announced some of the hottest deals to be available during Prime Day.
- Save up to 50% on select all-new Amazon devices including Echo Spot, Blink Mini 2, and Ring Battery Doorbell Pro
- Save up to 68% on select devices and bundles including Ring Spotlight Cam Plus, eero Pro 6E mesh Wi-Fi systems, Blink Outdoor 4 + Echo Show 5 bundles, Fire TV Stick with an Xbox Wireless Controller bundle, Fire TV 4-Series 4K UHD smart TV, Fire 10 Kids tablet, and Ring Pet bundles
- Save up to 40% on Sony headphones
- Save up to 40% off select styles from Allbirds and Rothy’s
- Save up to 35% off select products from Shopbop including Dr. Martens, Reebok, Fila, and APL
- Save up to 30% on select shoes and apparel from New Balance
- Save up to 30% on select haircare products from Amika, Biolage, and Color Wow
- Save up to 30% on select skincare products from Innisfree, Clarins, and beauty products from goop and good.clean.goop
- Save up to 30% on select premium beauty products from new-to-Amazon brands including Clinique, Kiehl’s, and Bumble and bumble
- Save up to 50% on Keurig coffee brewers
- Save up to 50% on Crest Whitestrips and Oral-B toothbrushes
- Save up to 50% on home appliances from Dyson, Shark, and Bissell
- Save 45% on iRobot Roomba vacuums, mops, and combos
Here are some tips for shopping Prime Day.
- Sign up for Invite-only deals. With the all-new Invite-only deals program, Prime members can request an invitation to score some of Prime Day’s best deals that are expected to sell out. Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.
- Set up personalized deal alerts: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. Visit the Prime Day event page on the Amazon Shopping app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.
- Explore all delivery options: There is fast, free delivery on tens of millions of items. Choose the delivery option that best suits your needs this Prime Day. Same-Day Delivery is currently available to customers in more than 90 U.S. metro areas. You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day.
- Receive deal notifications from Alexa: Prime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just say, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.
- Ask Alexa for an event reminder: Prime members can be alerted at the start of the event by saying, “Alexa, set a reminder for Prime Day.”